Marketing automation, but built into your member database

GrowthZone lets you create campaigns, workflows, and programs based on the data within your AMS. Segment by member type or behavior, trigger sequences automatically, and track performance to drive retention and revenue.

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Email & campaigns powered by AMS data

Build targeted email and drip campaigns using member data, segmenting by status, activity, or interest without exporting a single list.

Mission
AI newsletters that personalize at scale

Use AI-powered newsletters integrated into your AMS to automatically curate content and deliver personalized issues to each member.

Trust
Community and learning engagement you can measure

Create campaigns based on online community and learning management system activity and see how events, courses, and discussions impact engagement and retention.

Shape

How We’ve Helped
Organizations Like Yours

Dayton Area Chamber of Commerce Logo

Holly Allen

Vice-President of Marketing and Communication at Dayton Area Chamber of Commerce

“I like to periodically audit our communication channels and how we’re interacting with our members. One of the things that I’ve really enjoyed about the marketing automation module is that it allowed us to stop and look at, from a member standpoint, when we were having touch points throughout their year of membership, and how we could make that better. It’s been great to be able to schedule a series of emails and then work in the Tasks module for our staff to be reminded that they need to make a phone call or maybe they should schedule a visit. It’s made it a lot easier to manage 2,200 members.”

International Safety Equipment Association logo

Nicole Randall

Marketing & External Affairs at International Safety Equipment Association

“Using [AI Newsletters] saves me about seven-plus hours a week. That’s a full day! I used to spend an hour each day surfing the net looking for industry news and three hours creating, formatting, and testing an email newsletter. Now, most of the articles I use each week are already in the content queue, thanks to the great sources we have set up. On the day it is distributed, I spend thirty minutes to an hour honing the content and inserting banners.”

National Association of Basketball Coaches logo

Ebony Donahue

Director of Membership Services at National Association of Basketball Coaches

“One of the things that I was excited about when we switched over to MemberSuite was the e-marketing…We came from a mom-and-pop kind of database where there was no e-marketing features. What MemberSuite offered at that time was over and beyond what we imagined. And we had a support team that if something…might happen, they would be able to jump right on it and figure out the issue.”

Crossroads Association of Realtors Logo

Loni Bryant

Association Executive at Crossroads Association of Realtors®

“We juggle too many tools, spreadsheets, or disconnected systems. GrowthZone brings everything together in one platform automating a lot of that, freeing up time for higher-value work.”

Greater Fort Smith Home Builders Association Logo

DeAnne Hankins

Executive Officer at Greater Fort Smith Home Builders Association

“What I like best about GrowthZone is how it brings everything together in one place. It makes it so much easier to manage members, events, and communication without having to jump between different systems. I also appreciate the way it helps strengthen engagement with members — from tracking involvement to sending reminders and updates — it keeps everything streamlined and organized. Plus, the reporting and automation features save so much time, which lets us focus more on growing and serving our members instead of just managing data.”

Nurse Alliance of SEIU California logo

Katherine Hughes

Executive Director and RN at Nurse Alliance of SEIU California

“I have had nurses telling me for years that they want the option of virtual or on-demand classes, and I just didn’t think we had the capacity to do it. This was an opportunity to have classes available 24/7.”

How the GrowthZone
ecosystem changes your marketing

See what becomes possible when your campaigns, content, and data all live together.

Always-on campaigns for each stage of the member journey

Develop onboarding, renewal, and upsell campaigns, and let automation handle the rest. Pre-built workflows and AMS-driven triggers ensure timely, relevant messages.

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Personalize without adding hours to your week

Use segmentation, AI, and triggers to send smarter messages. Target by interest or behavior, and let the system adapt to engagement.

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Prove what is working in terms leadership understands

Connected data shows how marketing drives new membership, renewals, events, courses, and revenues.

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GrowthZone

Tools marketers get in the GrowthZone ecosystem

Each component is powerful alone—and even better together

Reminder
Marketing automation module

Build drip campaigns and landing pages while reusing pre-built automations, such as new member engagement comms.

Stronger
Email marketing & designer

Create branded emails, pull in events and content from your database, and track opens, clicks, and conversions.

Revenue
AI-powered newsletters

Automate newsletter creation and personalization with AI that is integrated with your AMS, saving hours each week while boosting click rates.

System
Community & events integration

Promote events, courses, and community spaces from one system and see which campaigns fill seats and spark ongoing conversation.

Ways marketers use
GrowthZone every day

From acquisition to renewal, your campaigns run on a connected foundation.

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New member onboarding on autopilot

Launch onboarding sequences to welcome members, highlight benefits, and guide them into programs and communities.

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Filling events and courses with the right people

Use segmentation and automation to promote events, track registrations, and monitor attendance in your AMS.

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Reactivating disengaged and dormant members

Target at-risk members with campaigns using activity data, surveys, and attendance to re-engage them in programs.

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Translating marketing data into compelling stories for the board

Use dashboards to show how marketing drives membership, revenue, and participation.

Explore Marketing
Resources

AI-Powered Newsletters
The 5 Pillars of Community: Unlock Growth Through Connection
10 AMS Trends to Watch in 2026
Member Data Audit

Ready to market your association with an ecosystem built for you?

See how GrowthZone’s integrated management systems, automation, email, AI newsletters, community, and learning can help you do more with every campaign.