On Demand: "Branding Strategies for Membership Organizations" with Beth Brodovsky - GrowthZone

When looking for new members or sponsors, it’s hard to know where to start. Your next great supporter seems like they could come from anywhere.

But what if there was a way to narrow your search?

Join GrowthZone and marketing expert Beth Brodovsky to learn strategies for finding the right audience, message, image, and experience for your membership organization.

Key Learning/Take Aways:

• What membership organizations gain from focusing their brand
• How to evaluate audiences and choose where to focus
• How to approach researching audiences
• Why personas help organizations find new members and sponsors effectively