Using Storytelling and AI to Create Member-Centric Content
Associations produce plenty of content—but not all of it connects. Join branding expert Beth Brodovsky of Iris Creative Group, Inc. to discover how to turn your newsletters and publications into storytelling platforms that engage members and strengthen community.
Learn how to use audience insights to shape your content strategy, repurpose existing material (with a little help from AI), and elevate your storytelling through design and tools like GrowthZone’s AI Newsletters, powered by rasa.io and Shorthand. Beth will share real examples and reveal how analyzing your own content can show whether you’re truly reaching your target audience.
Walk away ready to shift from simply “sending a newsletter” to creating purposeful publications that build pride, connection, and lasting impact.
Learning Objectives:
✅ Use audience insights to guide content planning and deepen member connection.
✅ Repurpose and refresh existing content for newsletters and digital publications.
✅ Apply storytelling and design to transform member communications from informational to inspirational.