GrowthZone’s 12th Annual Association Survey uncovers the trends, strategies, and challenges defining the membership landscape in 2026. Grounded in real responses from over 500 associations across the U.S. and Canada, this report gives you the benchmarks you need to plan confidently for the year ahead.
Inside the 2026 report, you’ll discover:
- The biggest challenges associations are facing
- Retention + non-renewal trends to watch
- Auto-renewal + reinstatement success indicators
- Shifts in member engagement + value delivery
- Why members are joining—and staying
- Non-dues revenue streams gaining momentum
- Dues changes + financial outlooks
- How community platforms are shaping engagement
This report is packed with data, insight, and resources crafted to help associations move forward—with clarity, confidence, and purpose.