GrowthZone’s 12th Annual Association Survey is based on real responses from associations and provides benchmarks on membership, retention, engagement, and revenue in 2026.
What you'll get:
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Benchmarks from 500+ associations across the U.S. and Canada
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Retention and non-renewal trends shaping membership outcomes
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Revenue insights on dues changes and emerging non-dues streams
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Member engagement and value delivery shifts across organizations
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Peer-driven data to support strategic and operational decisions
What's Inside the 2026 Report
This report is built from real-world association data and highlights where organizations are seeing change, risk, and opportunity.
Inside the 2026 Annual Association Survey Results, you'll discover:
- The biggest challenges associations are facing
- Retention and non-renewal trends to watch
- Auto-renewal and reinstatement success indicators
- Shifts in member engagement and value delivery
- Why members are joining -- and staying
- Non-dues revenue streams gaining momentum
- Dues changes and financial outlooks
- How community platforms are shaping engagement
