We all have those members who make their annual payment, but they rarely utilize your organization in any other way. These are the members who are most concerning and can impact retention and value. Join Membership Expert and guest presenter, Shari Pash of Strategic Solutions for Growth, on Tuesday, September 26 as she leads the webinar: Engaging the Disengaged Member. She will share useful ideas and tactics for engagement that can be implemented right away. Shari explains how to develop […]

When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” After all, association pros are always on the run and their time is at a premium. However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy. People turn to social media for information. They seek everything from news to event updates, from job openings to advice on […]

Imagine what you could do with $10,000 USD of in-kind advertising every month from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants. Get Your Copy of the Ultimate Non-Dues Revenue Guide for Associations. How it Works Google Ad Grants provides free Google AdWords advertising—up to $10,000 USD per month—on Google search result pages, to eligible nonprofit organizations. The program is designed to […]

The life of the association pro is fast-paced and staying on top of Association issues and trends can be a challenge. We’ve streamlined the process and rounded up three of our most popular blog posts. These brief articles address hot topics relevant to the modern association professional. Click on any link to go directly to the article: How to Survey Association Members Are your member surveys generating the high-quality data needed to make good decisions? The key to increasing your […]

You need volunteers to keep your association humming. Recruiting them can be tough. Retaining them can be even tougher. But if you unlock the secret to the psychology behind volunteering, you’ll have the formula that works. It’s important to recognize and address the reasons people don’t volunteer: • “I don’t have the time.” • “I’m doing things with my family.” • “I have a full-time job.” • “I already have too many priorities.” Equally important is to focus on what […]