Communication is key to association efficiency. And there are times when that communication requires face-to-face meetings. These meetings can be a model of efficiency or go on forever with no measurable accomplishments. Setting up an effective meeting with association staff, board members, or members is more than emailing the time and location to attendees. With a little planning and extra effort, you can run meetings that meet objectives, produce results, and leave participants with a sense of accomplishment. Keep reading […]

Imagine your work-life without these (shudder)… Control-Z – for real. Email – what did we without it? Payday – enough said. Chairs with wheels – right? Heat and A/C – even if it’s never the right temperature. Small wins – being able to check something simple off a to-do list. Cool coworkers – how awful would it be without them? Fresh coffee – or any coffee, really. Your superpowers – you’re what makes your organization what it is. In the […]

Many associations still rely on dated techniques to engage members. Does your association struggle with member engagement? You’re not alone. There are typically 3 main reasons why members disengage: No Time Less Participation More Competition Here’s the key: Your members don’t need to show up to events to be engaged. To be clear, face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. There are many trends and tactics associations […]

Article by membership pro, Frank Kenny. If you could dramatically improve the odds of someone saying yes to joining your association (and your other requests), would you go for it? What if I told you it didn’t take all that much effort? Would you say, “tell me more!”? When it comes to online marketing, many associations make their lives much harder than they need to be. Not sure what I’m talking about or wondering if you’re one of those associations? […]

GrowthZone, leading providers of software and technology solutions for associations and chambers of commerce, recently announced it has acquired BuilderFusion. The acquisition solidifies GrowthZone as the leader in the home builder association (HBA) management software market. Both GrowthZone and BuilderFusion focus on providing innovative, quality software to help associations grow and streamline tasks. Read about one building industry association’s AMS success » BuilderFusion brings with it a multi-faceted product and an established customer base, complementing GrowthZone’s strategic initiative to expand […]