Crisis response planning is something most organizations don’t want to think about. Numerous studies also confirm that only about half of all organizations have any kind of crisis plan in place.  Make sure your association is prepared. The intent of crisis communications is to strategically restore and preserve an organization’s reputation.  Even though it might not be a “fun” process to write a plan, it is crucial if you want to be ready to mitigate an issue. The goal is […]

Leveraging social media is a great way to open a dialog and grow your organization’s relationship with its members. See Part 1 of Social Media Relationship Building with Frank Kenny. Here are 8 more tactics for your organization to implement to generate relationship-building conversations on social media: Post during off-business hours. Lots of people are using two devices when watching TV so take advantage of it. There is less competition in the evening to be in news feeds. You could […]

April 15-21st is Volunteer Week. Share this video to say thank you to all of the hard working volunteers that keep your organization running.

Associations are in the relationship business. People join and retain their membership because they know, like, and trust the association and the people in the organization. Sure, they need to justify their membership by getting value, but really, if they decide they no longer know, like, and trust the organization, they are gone. Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. […]

Stories are always better when they are shared with others, and creating a book club is a great way to for association members to network and foster relationships – either in person or online. Not sure where to start?  These steps will help you get going. Set goals: What do you want to get out of it? And what do you want your members to get out of it?  This is also a great time to decide the tone or […]

The Interstate Mullet Toss weekend, Autism Awareness Month, and Volunteer Appreciation Day are just a couple of this year’s April holidays. Holiday observances are a great way to keep your association’s social media feeds active. Check out these April themes to get you started: Monthly Observances National Autism Awareness Month National Distracted Driving Awareness Month Oral Cancer Awareness Month National Grilled Cheese Month Sexual Assault Awareness and Prevention Month 30 More Ideas for Association Social Media Posts » Weekly Observances […]