Businesses can now sell gift cards on Instagram. We’re curious… has your chamber or association found a creative way to leverage this for your members? Below we’ve provided step-by-step instructions* to share with your members Setting up Instagram Gift Cards for Your Business You can set up gift cards on Instagram to give people a way to support your business. When someone taps the Gift Cards button on your Instagram profile or the Gift Cards sticker on your Instagram story, they’ll be directed to […]

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations. As the internet is fluid and the information included here was sourced from various websites; the information is reliable, but not guaranteed. Intended for information only. Products not endorsed by GrowthZone […]

Editor’s note: This article was originally posted on November 18, 2018. It has been updated. The concept of telling good stories isn’t new. Even Greek philosopher Aristotle, born in 384 B.C., understood the importance of a good story and gave advice on storytelling. Why has it been such a powerful tool for so long? Because stories Inspire people to take action. They activate the imagination and engage emotions. A story activates parts in the brain that can make a listener […]

Now, more than ever, to maintain a sense of connection even while being physically isolated, associations need to take advantage of technology to engage with co-workers and members. Like most associations, you are likely evaluating upcoming meetings and events to identify those that can be facilitated virtually so you can continue to provide valuable information and member benefits. If you’re new to hosting virtual meetings, chats, or events, here are five quick tips: 1. Select a virtual conference tool that […]

crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.   Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. It is a condition, a stage in a sequence of events when a decisive response or change is necessary. During a crisis situation, timely communication and reacting in the present are essential for associations. Determining the how or why […]