For associations, catching the interest of the Under-30 professional crowd can seem daunting, if not impossible. For young professionals, association membership matters. A lot. But convincing this generation of the power of association membership is tough.
Today’s organizations are innovative, technologically savvy, and offer an incomparable list of member benefits. Demonstrating the impact association membership can have on the trajectory of a young professional’s career is critical.
Our tip sheet, The Perks of Association Membership for Young Professionals, outlines advantages of association membership. It’s a one-page pdf that associations can share on social media, post websites, include with emails, or feature in member newsletters.
The tip sheet breaks down a dozen career benefits that young professionals can gain from association membership includes:
Associations offer members the opportunity to include substantive elements in their resumes. Leadership roles, industry awards, and committee volunteerism are all examples of experiences that help build professional credibility.
Associations help members create a name for themselves. Membership builds credibility, indicates a commitment to the field, signals a commitment to professional and ethical standards, and assures knowledge of industry trends and developments.
Members can participate in programs that help them with the steps to become a recognized industry leader. From the smallest engagement (answering questions in an online forum) to major participation (speaking at an event), taking advantage of any opportunity helps with professional development.
The free tip sheet incorporates 12 ideas that can be easily downloaded for association use.
BONUS: You can also get The Perks of Association Membership for Young Professionals as part of a bigger kit of valuable resources, How to (Actually) Get Under-30s to Join Your Association.
The kit includes 8 Engaging Event Ideas for 20-somethings with functions like a personal growth seminar using the Clifton Strengths-Finder program, virtual horse racing, or a home run derby networking event.
You’ll also get a 6-step plan for building a young professional member base. It helps associations navigate through the planning phase to implement an effective young professional member recruitment strategy.