The key to driving conference registrations is to make it as easy as possible for potential attendees to get approval to attend. Read the tip sheet: We’ve Got to Stop Meeting Like This and learn how to plan and run efficient meetings. A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. By helping them “sell” the idea, you’ve put the … Continue reading A Critical Marketing Tool for Association Conferences