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In-Person and Digital Association Engagement Strategy

digital engagement for associationsWhether in-person engagement is happening or not, it’s imperative that associations and chambers provide value to members online.

Be a resource.
Position your association or chamber as an expert and drive greater awareness of your organization and its mission.

Hold webinars and online conferences.
Keep your members informed with virtual meetings.

Incorporate video into your messaging.
Hold some events via webinar or video conference as well as in person to continue to provide value to your members.

Put the “social” in social media.
Use social media to give members the valuable human interaction.

Facilitate member-to-member connections.
Continue thinking outside the box to keep members connected.

Find new forms of engagement.
Your association can fulfill the need for professionals to quickly learn and consume content to grow their knowledge and skillsets.

Implement online payment options.
Have a system for emailing association invoices and accepting online payments into your financial model.

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