When creating your association’s marketing plan, you don’t want to miss the opportunity to clearly differentiate between a strategy and other plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its membership goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics. A well-defined marketing plan with a clear strategy is vital for an organization. An excessively diverse, reactionary, and scattered strategy known as the “kitchen sink” … Continue reading 5 Tips for Next Year’s Marketing Plan