Associations are constantly challenged to increase non-dues revenue. Boosting the bottom line can begin by maximizing what every association already has: a website.
Your association’s website is an ultra-efficient way to set up non-dues revenue programs and strategies with minimal effort and maintenance.
In Using Technology to Streamline Non-Dues Revenue, association pros can learn about what is and isn’t working for other member-based organizations. Additionally, it includes details on approaches that maximize individual staff strengths with no out-of-pocket expense.
Two of the concepts presented in the guide include:
ONLINE MEMBER DIRECTORY ADVERTISING
Connecting buyers and suppliers is a no-brainer. Digital versions of your directory allow you to save on printing costs and lets you do frequent updates.“Digital versions of your directory allow you to save on printing costs and lets you do frequent updates.” Click To Tweet
While you’re at it, offer enhancements like featured listings to grow revenue while selling valuable ad space. Just don’t forget to optimize your directory for mobile devices.
WEBSITE BANNER ADS
Most interactions from members start with your website so, make it your digital storefront to generate revenue.
There’s an inherent prestige that comes from being an official sponsor or partner of an association. Selling banner ads that are displayed on your website produces non-dues revenue for your association, and it helps your advertisers build brand recognition quickly. Be sure to place the ads strategically throughout your website and rotate them frequently.