Fact: 50% of association revenue is generated from non-dues sources.
Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have:
JOB POSTING SERVICES
Your website is a logical go-to source for industry employment.
An online job board can be seen as a member benefit while driving more organic traffic to your site. Consider offering this benefit to non-members at a premium price. When employers pay to boost job opportunities directly to your job board, revenue will follow.
COUPONS, SPECIAL OFFERS, HOT DEALS
Consider charging non-members a fee to post their coupons, special offers, and hot deals on your website.
WEB & MOBILE-BASED EDUCATION
The online learning environment (aka e-learning) is predicted to reach $325 billion by 2025 (source: Global Industry Analysis) as young professionals look to advance their careers.
Use this as an opportunity to offer sponsorships. You know the drill: “This course is brought to you by “Sponsor Name/Logo.” The webinar/video/online host can read the ads while showing images highlighting the product/service. It’s a win-win.
Read our free guide, Using Technology to Streamline Non-Dues Revenue and gain insight on the latest ways to boost your bottom line, including:
- What is (and isn’t) working for other associations
- Approaches that maximize individual staff strengths with no out-of-pocket expense
- Easy and efficient resources that allow members to utilize online tools, freeing up time for association staff to focus on other tasks.
Download the guide to get more ideas. It also provides tips for ongoing evaluations of program offerings.
Editor’s note: This article was originally posted on February 12, 2019. It has been updated.