Growth

A job description is like an employer’s sales pitch to candidates – you’ve got to make them descriptive enough to get a candidate’s attention, and interesting enough to keep it. The economy is steadily improving and it’s increasingly a candidate’s job market. The following tips will help you write compelling job descriptions that help your openings rise above the competition. Get more advice on staffing, read The Secret to Hiring for Culture Fit. Lose the Buzzwords Terms like “rock star” and […]

If you could dramatically improve the odds of someone saying yes to joining your association (and your other requests), would you go for it? What if I told you it didn’t take all that much effort? Would you say, “tell me more!”? When it comes to online marketing, many associations make their lives much harder than they need to be. Not sure what I’m talking about or wondering if you’re one of those associations? Imagine this… You’re a successful association […]

Mission Statements are often overlooked or ignored. But, if an association is operating without one, or paying no attention to what’s already in place, they’re making a critical error. A Mission Statement is what ensures an organization stays on its intended course. Is it time to reevaluate and update yours? Is your Board asking for one? Are you asking your Board for one? Whatever the reason may be, taking time to review what’s in place vs. how your organization is […]

There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will do for them, yet. They want to learn more because they want assurance they did not make a mistake in joining. During the first few days […]

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra, Software Advice, and GetApp. Our product has been featured across various flagship reports released in 2024, a testament to the value we continue to deliver to our users. Check out our incredible badges: Capterra Association Management Shortlist Membership Management Software Advice Association Management FrontRunners Membership Management FrontRunners GetApp Association Management Category Leaders “GrowthZone […]

New-member onboarding is crucial for associations. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Association new-member onboarding and first-year renewal processes work hand-in-hand and should be a 12+ month program (at a minimum). Take a look at the steps for the first three months: Day 1-7 Send welcome email. Mail new-member packet. Call the member to say, “Welcome to the association.”. Day 14-21 Email instructions on how to access member […]

Association industry vernacular defines member onboarding as a process through which new members move from being organizational outsiders to becoming organizational insiders. Translation? Onboarding is a party and your association is the host. Consider the following two scenarios: In one scenario, you’ve recently met a new acquaintance and invite them to your party. When they arrive, you don’t greet them, you don’t point them to the buffet, you fail to introduce them to other guests, and when it ends, not […]

A powerful AMS delivers ROI by seamlessly integrating with core processes to save costs, generate revenue, and maximize capacity.

A successful association social media strategy doesn’t have to be a challenge. Simply follow the formula to navigate your way to an effective social media presence. The #1 Social Media Rule: Post things that are interesting, informative, and relevant to your members. See the rest of the formula along with post ideas for each category in the Association Social Media Survival Kit: Quick & Clever Social Media Posts. The Social Media Success Formula: Only 10% of your posts should be […]

A collection of words of encouragement and wisdom for association staff by association staff. From the 2021 Association Survey Results.

More tricks and tips for association new-member onboarding planning. SET A BUDGET. Statistics show that it costs 7x more to obtain a new member than to retain a current one, and that first-year members have the lowest renewal rates. New-member onboarding is a process that is clearly worth investing in, and with some planning and organization, it will make a big difference in an association’s success. The above-referenced research shows that organizations that earmark as little as 1% of their […]

Member onboarding is more than simply sending out a welcome packet. It is a big piece (if not the biggest piece) of the membership life cycle. Get your copy of the New-Member Onboarding Plan for associations and watch your retention rates soar. Statistics show that it costs 7x more to obtain a new member than to retain a current one. Proper onboarding is critical to member retention and pays off in the long run. Connecting and engaging an association membership during their […]