Growth

Earlier this year, GrowthZone surveyed 332 associations and other member-based organizations across the U.S. and Canada for insight into the challenges and concerns of today’s association professionals. The results show several interesting trends impacting today’s associations, here are some key findings: Member growth and engagement are primary concerns for most associations, followed by issues related to time management and revenue generation. Lack of engagement is a key reason for members not renewing, along with factors like time constraints, perceived value, […]

There are several surefire ways to make sure your email stands out in members’ inboxes. By employing even one of them, you increase the chances of sending something your members will open. Remember these important tactics when crafting an association email: Be Mobile Friendly With the surge of mobile email readership on smartphones, consider how your emails display on mobile devices. It is also important to keep in mind that mobile screens are smaller, so your subject lines should be shorter […]

Surefire ways to make sure your association’s email stands out in members’ inboxes: Write a Great Subject Line Never underestimate the importance of the subject line. In the battle of the inbox, you’re fighting for attention. An engaging subject line makes all the difference. It should catch the association reader’s attention and give them a reason to open your email. See more ways to win the battle of the inbox in The Fundamentals of New-Member Communications. Use a Recognizable Sender […]

Combined, Gmail and Apple iPhone account for over half of email clients (around 55%)*. The number one spot routinely alternates between the two. Why You Should Care Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. The Latest Big Updates In a move designed to separate meaningful emails from junk, […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

Expert advice from membership expert, Frank Kenny. Are you getting sales on a regular basis from your Association website? If no, it might not be the membership product that is the problem, it could be the way you are trying to sell. To sell memberships through your website on a regular basis, you must do two things. Get qualified traffic to your website. Many associations don’t prioritize this. You can get free traffic to your website by regularly posting valuable […]

We are excited to share the announcement of Association of Chamber of Commerce Executives (ACCE)’s 2024 Chamber of the Year finalists. As the official Chamber of the Year sponsor, GrowthZone is especially proud as nine of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. Those honored with the designation have demonstrated organizational strength and made an impact on key community priorities, such as […]

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

We are excited to announce that Paul Plaia III has joined GrowthZone as our new CEO. With an extensive technology and business leadership background, he is poised to guide GrowthZone into a new era of innovation and customer-focused growth. A Vision for Customer-Centric Growth In his new role, Plaia will lead the company’s strategic direction, drive innovation, and expand GrowthZone’s market presence. Paul will work closely with our customers and staff to ensure that the company’s vision aligns with the evolving needs […]

What Are Association Tools? Association tools help automate the day-to-day operations of membership-based organizations. These productivity tools are part of association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. Today’s […]

A rundown of the best association management software options. Compare top AMS platforms like GrowthZone, Fonteva, and Wild Apricot.

GrowthZone surveyed 470 chamber of commerce professionals across the U.S. and Canada at the beginning of 2024. The results show several interesting trends impacting today’s chambers, highlighted below are some key findings: Despite engagement challenges, a majority of Chambers experienced a net increase in membership in 2023. Lack of engagement and time constraints are cited as primary reasons for members not renewing their memberships. Offering automatic credit card renewal could help mitigate these issues and improve retention rates. While many […]