Member Engagement

Imagine for a minute, you’re on a desolate island and your only goal daily was to find your way off of the island. The movie “Cast Away” comes to mind, with Tom Hanks stranded after a plane crash. The only resource you have is an internet connection and 1% of battery life left on the device. How would you best use your time to reach your goal? When it comes to association-specific content, there are five components every association website […]

Recruiting association volunteers can be tough. Retaining them can be even tougher. But if you unlock the secret to the psychology behind volunteering, you’ll have a formula that works. Get (and keep) the attention of your newest members by implementing the tips and programs in The Fundamentals of New-Member Communications. Why DO people volunteer? According to renowned psychologist David McClelland, volunteers have three motivation drivers regardless of gender, culture or age. ACHIEVEMENT: People want a sense of accomplishment and to […]

What exactly is brand identity? (Spoiler alert: it’s more than just a logo.) Is a Brand Identity important for associations? What exactly is a Brand Identity? Can a Brand Identity be explained? These questions are critical to ask yourself. If you can’t accurately define it, aren’t sure how to explain it, but are pretty sure it might be important, could you even come up with Brand Identity for your organization? Yes. As a matter of fact, you’re probably further along […]

One Association’s journey from frustrating software to a streamlined management process. The Home Builders Association of Durham, Orange, and Chatham Counties (HBADOC) was using outdated and malfunctioning association management software. According to Kristina Ellis, the Director of Operations, they needed a system that integrated their website and database while giving their members an interactive, “hands-on” experience. Initially, they hired a third party to build a new website with member login functionality. Unfortunately, that created more problems than solutions because the […]

GrowthZone surveyed over 1,000 association professionals across the U.S. and Canada. We found out everything from their Top 5 recruitment methods to their most utilized member benefits. Respondents from organizations of various sizes shared their biggest challenges as well as their top sources for non-dues revenue. In its third year, the Association Trends Survey Infographic is again expected to be our most downloaded piece of content. Take a look at the easy-to-read infographic of the results and see how your association […]

No question about it — Associations are conducting more surveys than ever. But are they generating the high-quality data needed to make good decisions? Kristin Clarke, CAE, interviewed Douglas Meyer with The Opinion Collective and SurveyMonkey’s, Sarah Cho, about trends in surveys. Check out these trends to boost your survey savvy: Start backward Meyer encourages organizations to ask themselves what they actually, really want to know. This results in fewer, but more targeted and higher-quality questions. Keep mobile in mind.  […]

Here at MemberZone, things are looking a bit different. We’ve recently undertaken an extensive re-branding effort, our goal being to develop a strong corporate identity that more accurately reflects who we are as a company. Beginning today, both our corporate name (MicroNet, Inc.) and the MemberZone software name will be GrowthZone. The GrowthZone name more accurately represents our commitment to, and expertise in, helping our customers grow their membership base and better fulfill their organizations’ missions. While our name is changing, […]