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Member Engagement

Association Blogging Strategies

Jumpstart your blog with step one of simple association blogging techniques. Admit it, you’re a scanner. We all are. There’s a lot of content out there, and if a blog post doesn’t quickly grab your attention in about 10 seconds, you move on to the next one. Here’s the deal. Quality blog posts drive web traffic. Increased web traffic improves your search engine ranking, creating more awareness about your association. Improving your blog’s readability doesn’t have to be an overwhelming […]

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Member Engagement Through Content Marketing

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face We blogged about digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge. Tactic #2: Content Marketing Content marketing is simply the creation and proliferation of informative content online. If you think about the audience […]

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Social Media and Awareness Building

Part 1 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Many associations are struggling with member engagement. There are several reasons for this. For starters, it seems like everyone is pressed for time. From running the kids to sporting events to working longer hours, time is at a premium. Secondly, younger members are often less interested in participating in on-site events. These “digital natives” are more inclined to take part in online groups, chats, and forums. Thirdly, […]

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What Membership Organizations Can Learn From Online and Print Magazines

A guest blog by Kyle Sexton. The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations, as per the sponsor agreement. Membership staff want an email that poops members for leads or reminds them of the upcoming advertising deadline. Communications staff bug the membership team for compelling human interest stories to no avail. And who is going to remind the CEO that the article […]

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Five Reasons to Consider Using Marketing Automation for Associations

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. If these benefits alone don’t convince you, read on to learn why you will want to implement these features if you haven’t already. In general, marketing automation can be extremely helpful for associations in several ways: Efficient communication Marketing automation tools enable associations to efficiently communicate with their members and stakeholders via email, social media, and other channels. […]

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Chamber Survey Says Member Engagement was Slightly Better Than the Previous Year

At the end of 2022, 474 chambers of commerce professionals across the U.S. and Canada were surveyed by GrowthZone about their membership and engagement experiences. 85% of those surveyed said overall member engagement was better or about the same since 12/31/2021. If you agree, that’s wonderful. If you’re struggling to get members to engage, it might be worth looking for resources to help so you can report improvement next year. The Shift to Digital Engagement The pandemic caused us to […]

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How Do you Engage Your Members? The 2023 Survey Says…

Over 300 association professionals across the U.S. and Canada were surveyed by GrowthZone at the end of 2022. As part of the survey, membership and engagement trends were highlighted and here’s what the survey results revealed. Young Professionals Engagement 61% of respondents say they do not have a defined strategy for recruiting and retaining young professionals. If this sounds familiar to your association, this is a huge opportunity to grow membership, because Millennials now make up the largest share of […]

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Does Your Chamber Have a Plan for Innovation? Most Do Not.

At the end of 2022, GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada. The results showed that 74% do not have a formal innovation process. Does this sound familiar? You may need to do a comprehensive assessment of your value proposition and consider writing (or rewriting) your mission statement. 6 Steps to the Perfect Chamber Mission Statement A well-developed mission statement is a practical tool used by chambers of commerce to help guide decisions about priorities, […]

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Survey Shows Members Join Chambers for Networking and Visibility

The results are in! GrowthZone surveyed 474 chambers of commerce professionals across the U.S. and Canada at the end of 2022. The results show several interesting trends impacting today’s chambers. Read on for a preview of the 2023 Chamber Survey findings: Membership is on the Rise The majority of survey respondents say membership at their chamber shows an increase from last year and new membership also shows an increase from last year: 56% Increased net membership 65% Increased new memberships […]

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Member Engagement and Retention Cited as Top Challenges in 2023 Association Survey Results

Near the end of 2022, GrowthZone surveyed over 300 association professionals across the U.S. and Canada. The survey results show growing membership, member engagement/retention of members, and revenue/budget/funding are what worry your association peers most. (Can you relate?) Here’s a preview of more of the 2023 Association Survey findings: Member Engagement Leads to Member Retention Why do you think members don’t renew their membership with your organization? The majority of those surveyed cite a lack of engagement with the organization […]

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2023 Medical and Healthcare Association
Survey Results Released

The biggest challenges to growing membership include difficulty reaching prospective members and attracting and retaining younger members. NISSWA, MN – January 17, 2023 – GrowthZone, provider of association management software, has released its 2023 Medical & Healthcare Association Survey results. The survey polls medical and healthcare association professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. While over half of respondents say engagement is about the same as last year, lack of engagement is listed […]

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2023 Chamber of Commerce Industry Survey Results Released

Lack of engagement with the organization and lack of time to participate named the top reasons for chamber members not renewing. NISSWA, MN – January 17, 2023 – GrowthZone, provider of membership management software, has released its 2023 Chamber Industry Survey results. The survey polls chamber professionals on membership practices including retention and recruiting; innovation and initiatives; revenue; and more. 88% of respondents cited “to grow their network” as the top reason members join their organization, and “visibility within their […]

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