Technology

Optimizing association websites for search engines can seem daunting, so just start somewhere. The association SEO process can be as basic or complex as you choose to make it. You don’t have to “go back” and fix things or reinvent the wheel. What Is SEO? Search Engine Optimization (SEO) drives web traffic from organic (unpaid) search engine results. SEO drives 22% of all website visits, and the majority of search engine traffic is generated by the big 3: Google 65% Bing […]

In an effort to support organizations during these uncertain times, hundreds of tech companies are offering free use of their product, extended trials, discounts, and more. As a technology resource for associations and chambers of commerce, GrowthZone aggregated this list of relevant and useful programs to help member-based organizations. As the internet is fluid and the information included here was sourced from various websites; the information is reliable, but not guaranteed. Intended for information only. Products not endorsed by GrowthZone […]

Now, more than ever, to maintain a sense of connection even while being physically isolated, associations need to take advantage of technology to engage with co-workers and members. Like most associations, you are likely evaluating upcoming meetings and events to identify those that can be facilitated virtually so you can continue to provide valuable information and member benefits. If you’re new to hosting virtual meetings, chats, or events, here are five quick tips: 1. Select a virtual conference tool that […]

crisis [krahy-sis] noun: a stage in a sequence of events at which the trend of all future events is determined.   Often used in conjunction with a negative event, by definition, the term crisis doesn’t typically refer to an actual occurrence. It is a condition, a stage in a sequence of events when a decisive response or change is necessary. During a crisis situation, timely communication and reacting in the present are essential for associations. Determining the how or why […]

When it comes to videoconferencing, the fact of the matter is, you can’t avoid it forever. Set yourself up for success, so the only thing you’ll have to think about is making sure you look presentable. Use these suggestions to get started. LIGHTING Avoid fluorescent lights and/or overhead lighting at all costs, unless you like to look like you have shadows under your eyes. Light sources from above or below can cast shadows, making it hard to see your face. […]

Editor’s note: This article was originally posted on January 22, 2019. It has been updated. Hosting a physical conference, event, meeting, etc. can be challenging for many associations. With the technology available today, associations can reap the benefits of hosting their own conferences…virtually. Virtual conferences can offer: Member education An excellent marketing tool Networking opportunities for members (and presenters) Virtual vendor “booths” and sponsors for partnership inclusion Continuing education credits for certifications Coverage of broad subject matter (along with a […]

Indirect costs are not directly accountable to something (e.g., a particular project, facility, or product). A robust membership management software system can generate great long-term ROI for associations. On the other hand, sub-par association membership software can be inefficient. Associations depending on outdated AMS software are often saddled with unanticipated indirect costs. The direct costs are clear—the amount spent on the association software. The indirect costs, however, can quickly add up. A subpar AMS can result in wasted time, missed […]

Could you use some more time or an extra set of hands in your organization? Most people would respond with an emphatic YES! to this question. Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. The reasons for this vary, but three of the more common excuses are we don’t […]

Spreadsheets aren’t enough. Here are 8 ways association management software will improve your workday. Most associations use association management software to manage their data, process joins and renewals, track finances, cultivate member engagement, and streamline tedious tasks. However, some do not. According to research, 30% of associations still use Excel spreadsheets or do not use an AMS system.* At a glance, Excel has its advantages. It’s known by employees and easy to use, and most associations already have it. However, […]

This is part two of our two-part blog series on association employee termination best practices. This checklist from goptg.com will help associations ensure they are protecting their data during what is typically a stressful situation – employee termination. Disable and change all passwords for Windows Domain accounts. Disable email access. Remove access from any 3rd Party applications (whether they’re on-premises or in the cloud). Change password or remove access from websites with company information. Change password or remove access from […]

When it is time for employee termination, protect your association against data theft with these tips. No one likes to be part of an involuntary separation, but sometimes, when there’s a bad egg, it’s the best thing for your organization. It’s crucial to be prepared when it happens because security will likely not be top of mind during this emotionally-charged time. Tip #1: Vetted Procedures Putting in place – and enforcing – employee offboarding policies and procedures is a must. […]

Smartphone use has disrupted the way we create and consume videos, but people love to hate vertical video – or do they? Vertical video has become the new default, despite the fact that the human eye prefers a horizontal plane. The use of smartphones (along with social media) quickly disrupted this fact. According to Ooyala, 58% of video plays worldwide are shown on mobile devices. Get shareable, member-friendly motivational quotes for your association’s blog articles, newsletters, and social media posts. Most […]