How Boards of Directors Are Holding Their Associations Back

The Elephant in the (Board) Room

elephantGrowthZone recently surveyed 1,000 association professionals, asking about everything from renewal stats and member communication tactics to staff health insurance coverage and mobile payments… plus a whole lot more.

Download the 2018 Association Industry Trends Survey Report
to see what your association peers said.

But, there was one question that opened a Pandora’s box of responses: What do you wish your board realized?

We heard about board members who try to micromanage, those that don’t really do anything, and many who refuse to recognize the need for change.

Sifting through hundreds of answers to the question, our team uncovered seven common themes respondents are struggling with when dealing with their boards. Two of the biggest complaints? The board doesn’t recognize there is a  lack of resources for adequate staffing and they don’t realize how hard their association staff works.

Download the report to see the rest of the responses, including:

  • “You can’t please all 14,000 members.”
  • “We’re not mind readers.”
  • “It’s more than a job; it’s a passion.”

Plus, there’s an entire section about the top 10 challenges facing associations.

Get the results and discover the trends impacting organizations today and on the horizon.

Download the 2018 Association Industry Trends Survey Report »

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