When it comes to finding a conference speaker, associations work with a limited (if any) budget. The challenge, though, is that a talented speaker is a key to increasing attendance and engaging members.
To find the best fit for your conference, consider the following:
- Decide what kind of speaker makes sense for your conference and your attendees.Someone who can give tips on social media or a new operating system? Perhaps a motivational speaker or maybe a time management expert? There are a variety of subjects that appeal to plenty of people.
- Keep it local.Travel expenses add up quickly, so focus on finding someone that is based nearby.
- Use social media and your email list.Send out your request to everyone. Start with members and affiliates. Also include local leaders, donors, and people who have benefitted from your organization.
- Contact public speaking organizations.Members of Toastmasters, for example, are trying to improve their speaking skills and may appreciate the practice.
- Search online.Use Google to track down experts in your area. Even if you locate someone who charges a fee, you may be able to negotiate a discount or even convince them to waive it. Consider what incentives can you offer to encourage them to speak pro-bono (e.g., press releases, logos on your site, social media promotion, email marketing, etc.).
Source: Miranda Brookins, Demand Media
SEE ALSO: A Critical Marketing Tool for Association Conferences