Measurable results are key to the SMART goal process for associations (Specific, Measurable, Achievable, Relevant, Time-based). If you can’t measure it, you can’t manage it.
There are multiple approaches to benchmarking progress. The use of KPIs (key performance indicators) is essential for tracking results.
KPIs are a powerful measurement tool. Their value is two-fold: They allow organizations to identify trends (both positive and negative), and provide data to help set and fine-tune attainable goals.
Data provided by KPIs provide a roadmap for organizations to tap their full potential.
It’s okay to adjust the goal or your strategy for reaching it. The key is to simply establish a target.
As the saying goes, “A goal without a timeline is just a dream.”
Editor’s note: This article was originally posted on April 11, 2019. It has been updated.