Medical & healthcare association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s survey in 4th quarter of 2022. The survey results indicate that their biggest challenge to growing membership is difficulty reaching prospective members and attracting and retaining younger members.
For today’s associations, the challenge of recruiting and engaging young professionals is never-ending. For medical associations and societies, it can seem utterly impossible. Young medical professionals keep rigorous schedules. Therefore, the challenge of competing for their time typically surpasses that of other associations.
Healthcare associations must clearly communicate their value proposition, benefits, and services to potential members. Young medical professionals are tech-savvy – over 98% have the latest technology in their hands and spend nearly 4 hours a day on the internet. Since the pandemic arrived, video chatting and social media apps are by far the more popular ways to communicate. The takeaway: reach young professionals through mobile-optimized technology.
Engaging with young professionals is vital to your association’s growth because they are energizing, creative, and innovative. They delight in making positive systemic and organizational change. Which begs the question: Can you afford not to engage them?
Get the 2023 Medical & Healthcare Survey Results report to see how your association compares:
- Reinstatement Strategies
- Non-Dues Revenue Sources
- Renewal Rates, and More!
The information-rich report also provides links to helpful (and free!) resources for association professionals.