Hate selling memberships? You’re just human.
Whether it’s membership renewals, event sponsorship, or convincing people to serve on the board, people in the association world are always selling. And for most people, selling is just plain uncomfortable.
Check out these tactics on how to talk with people about your association:
Consider this: If you don’t like to sell, you’re perfect for the job. You just need to stop thinking that sales are bad for the customer.
Chances are you love your association, believe in its mission, and you know it’s valuable to members.
Approach sales prospects with the mindset that you are there to partner with them to help solve a problem.
Yes, selling is uncomfortable. But, partnering with someone to help solve a problem is human nature. You don’t have to be a salesperson, you just have to be human.