For associations, Instagram marketing can be challenging. Finding compelling visuals can be tough (as a software company, we can empathize). Instead of focusing on association-related images, focus on images that will engage your audience. The reality is that posting about memberships or event registrations is unlikely to drive meaningful activity. Your audience is human and likely using Instagram on a personal level, so it’s not necessary to engage with them on a solely professional level. To drive interaction, pay attention … Continue reading Beyond Pictures: 14 Instagram Captions for Associations