New-Member Onboarding & Retention Plan for Associations

Member on-boarding is more than simply sending out a welcome packet. It is a big piece (if not the biggest piece) of the membership life cycle.

Get your copy of the New-Member Onboarding Plan for associations
and watch your retention rates soar.

association new member onboarding imageStatistics show that it costs 7x more to obtain a new member than to retain a current one. Proper on-boarding is critical to member retention and pays off in the long run.

Connecting and engaging an association member during their first 12 months is important because:

  • Members are new, motivated, and excited
  • You have their attention and one chance to set the tone
  • First-year members have the worst renewal rates

If your on-boarding protocol is simply adding a new member to your association’s email list, you’re not only missing a valuable opportunity, you’re creating more work for yourself in the long run.

You can use our free timeline as a guide to help new members become engaged with your association. Take it a step further and automate your plan with GrowthZone membership management software.

Remember, a strategy to improve on-boarding and engagement builds a strong foundation for long-term membership, so it’s a process that is worth investing in.

Get your copy of the New-Member Onboarding Plan for associations
and watch your retention rates soar.

 

SEE ALSO: How to Write a Welcome Email for New Members »

Schedule Demo