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How to Write Association Blog Posts for Maximum Results

Make sure you are getting mileage out of your association blog posts. While there are multiple techniques to maximize the benefits of blogging, using just a few can make a difference. Stay Within Categories Each post should fit into an established blog category and play a role in your overall content strategy. (Translation: Stay on topic and keep it relevant to your expertise.) Focus on Headlines The headline is the most crucial aspect of a blog post. Headlines are critical […]

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Your Association Website Footer Matters

Are you paying attention to the footer on your association’s website? If not, you’re missing an opportunity (and you’re not alone). A LOT more people see the footer than you might think (particularly on mobile). It’s an essential element of any website. A website footer, found at the bottom of a web page: helps boost conversions builds credibility reduce bounce rates improves SEO enhances user experience A footer signals that the user has reached the end of the association’s webpage. […]

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For Associations, Posting Content Is Not Enough

Membership pro Frank Kenny explains content marketing through social media and why digital marketing is necessary to bridge the two. Imagine that you create fantastic content regularly – it shouldn’t be much of a stretch – you’re likely already doing that. You give a lot of thought to each piece you create. You keep your target audience in mind. You solve a problem or speak to a need. You post it on social media, remembering to add context, tag people, […]

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Blog Content Ideas for Associations

Simple things to keep in mind can make all the difference in whether a blog post gains traction. Utilizing these three concepts as part of a larger strategy will help increase your association’s followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining Find the answers to the questions your audience is asking Develop an angle by taking a boring topic and asking yourself the 5 Ws (who, what, where, when, and why) Use facts, numbers, and data Address the […]

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What to Include in an Association Website URL

Each page on an association website has a unique address – commonly known as a URL (uniform resource locator). A URL is like anything else on the web: It can be good, bad, or ugly. It’s one of the most important aspects of ensuring that your association website appears in search engine results. So, what makes a “good” URL? Two things (which go hand-in-hand): a positive user experience and an SEO-friendly structure. Familiarizing yourself with URL components will smooth the […]

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GrowthZone | ChamberMaster Customers Recognized at 2023 ACCE Annual Convention

GrowthZone is proud to share the announcement of the 2023 Association of Chamber of Commerce Executives (ACCE) 2023 award winners. Chamber of the Year Winners The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. Those honored with the designation have demonstrated organizational strength and made an impact on key community priorities, such as education, transportation, economic prosperity, and quality of life. The award involves a multi-stage process, which includes the Dynamic Chamber […]

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Member Engagement Through Content Marketing

Part 2 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face We blogged about digital engagement and why face-to-face events aren’t the only way to drive member engagement. In this article, we’d like to introduce the concept of content marketing. Get our Member Engagement Resource Guide. Retain happy, fulfilled members and overcome the member engagement challenge. Tactic #2: Content Marketing Content marketing is simply the creation and proliferation of informative content online. If you think about the audience […]

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Social Media and Awareness Building

Part 1 of the 5-Part Series: Why Member Engagement No Longer Means Face-to-Face Many associations are struggling with member engagement. There are several reasons for this. For starters, it seems like everyone is pressed for time. From running the kids to sporting events to working longer hours, time is at a premium. Secondly, younger members are often less interested in participating in on-site events. These “digital natives” are more inclined to take part in online groups, chats, and forums. Thirdly, […]

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9 Easy Steps to Keep Your Association Website On-Track

Your website is on the job 24/7 and is a key player in your association. Your association website is often the first interaction someone has with your association, speaking to every person who visits you online. You have one chance to make an excellent first impression, so it’s important to get it right. Most of us are familiar with Inattention Blindness, failing to see something right before us (you’re not alone—it’s a real thing, and a fantastic video demonstrates the […]

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What’s an SEO Keyword? Why it Matters and How to Use It

According to Techopedia, a keyword (in the context of search engine optimization), is a particular word or phrase that describes the contents of a Web page. It helps search engines match a page with a search query. Think of keywords as a summary of a web page. To determine the most relevant keywords for your organization’s site, list topics, products, or services related to your organization, and put them in a spreadsheet. Next, enter some of the words and phrases […]

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Congratulations to the ACCE 2023 Chamber of the Year Finalists

GrowthZone is especially proud to share the announcement of the 2023 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year finalists as seven of the 12 named use GrowthZone or ChamberMaster software. The Chamber of the Year award recognizes the leadership role chambers of commerce have in their communities. Those honored with the designation have demonstrated organizational strength and made an impact on key community priorities, such as education, transportation, economic prosperity, and quality of life. “This year’s finalists […]

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Tips for Choosing a Credit Card Processor for Your Association

When it comes to selecting an association credit card processor, the provider should be efficient, accurate, and affordable. Be sure your organization is looking at the whole picture when it comes to the “fine print,” as you’re shopping for a company to process credit cards for your association, You’ll need to understand each component, be aware of all costs involved, especially different rates. Most importantly, do your research. Read on for tips to help you understand what to watch for […]

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