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A Builder Association’s WMS Upload Success

One Association’s journey from frustrating software to a streamlined management process. The Home Builders Association of Durham, Orange, and Chatham Counties (HBADOC) was using association management software that was out of date and malfunctioning. According to Director of Operations, Kristina Ellis, they needed a system that integrated their website and database while giving their members an interactive, “hands-on” experience. Get the AMS Buyer’s Workbook and learn how to choose the right Association Management Software for your organization. Initially, they hired a […]

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How to Convert Association Prospects to Members

Frank Kenny outlines the strategic process for converting prospects to paid members. Have you put much thought into the journey people go through as they become happy and successful members of your association? You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. There is a process, a journey, that people go through. Let’s analyze the journey so you discover how social […]

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2017 Association Industry Research Results

GrowthZone surveyed over 1,000 association professionals across the U.S. and Canada. We found out everything from their Top 5 recruitment methods to their most utilized member benefits. Respondents from organizations of various sizes shared their biggest challenges as well as their top sources for non-dues revenue. In its third year, the Association Trends Survey Infographic is again expected to be our most downloaded piece of content. Take a look at the easy-to-read infographic of the results and see how your association […]

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The 2017 ASAE MMCC Was Amazing

The ASAE MMCC conference was amazing! From the keynote speakers to mariachi bands, it was a whirlwind of activity. Thanks to ASAE for organizing another exceptional event. The GrowthZone booth was a flurry of activity. It was fantastic to meet so many new people as well as see familiar faces. We’re glad everyone loved the lava lamp pens and appreciate those who took the time to fill out the survey. As always, it is interesting to hear about what’s working […]

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How to Write an Association Mission Statement

Mission Statements are often overlooked or ignored. But, if an association is operating without one, or paying no attention to what’s already in place, they’re making a critical error. A Mission Statement is what ensures an organization stays on its intended course. Is it time to reevaluate and update yours? Is your Board asking for one? Are you asking your Board for one? Whatever the reason may be, taking time to review what’s in place vs. how your organization is […]

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4 Social Media Tips for Associations

A successful association social media strategy doesn’t have to be a challenge. Simply follow the formula to navigate your way to an effective social media presence. The #1 Social Media Rule: Post things that are interesting, informative, and relevant to your members. See the rest of the formula along with post ideas for each category in the Association Social Media Survival Kit: Quick & Clever Social Media Posts. The Social Media Success Formula: Only 10% of your posts should be […]

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How Associations Should Communicate with Young Professionals

It’s a critical time in the association membership landscape and the future is in your hands. Adults age 18-34 (a.k.a. Millennials) account for 1/3 of American workers and are the largest share of the US workforce. Effective communication is essential to engaging them with your association. #Communications  Millennials want to hear from you. But they also want to seek out information independently. Keep your association website updated! According to 75% of survey respondents, the biggest turnoff is information that has not […]

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How to Survey Association Members

No question about it — Associations are conducting more surveys than ever. But are they generating the high-quality data needed to make good decisions? Kristin Clarke, CAE, interviewed Douglas Meyer with The Opinion Collective and SurveyMonkey’s, Sarah Cho, about trends in surveys. Check out these trends to boost your survey savvy: Start backward Meyer encourages organizations to ask themselves what they actually, really want to know. This results in fewer, but more targeted and higher-quality questions. Keep mobile in mind.  […]

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GrowthZone is ready for ASAE #MMCCon

At GrowthZone, we’re busy preparing for the #MMCCon ASAE Marketing, Membership, and Communications Conference (MMCC) in the heart of Washington, D.C. Association and nonprofit professionals from across the globe will learn the insights necessary to take their strategy to new heights by overcoming daily challenges and sharpening their skills. Stop by Booth 602 to say hello and to take our short, 5 question survey. We’ll give you a $5 Starbucks gift card for your time. Interested in learning more about GrowthZone AMS? Sit down […]

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MemberZone is Now GrowthZone

Here at MemberZone, things are looking a bit different. We’ve recently undertaken an extensive re-branding effort, our goal being to develop a strong corporate identity that more accurately reflects who we are as a company. Beginning today, both our corporate name (MicroNet, Inc.) and the MemberZone software name will be GrowthZone. The GrowthZone name more accurately represents our commitment to, and expertise in, helping our customers grow their membership base and better fulfill their organizations’ missions. While our name is changing, […]

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Spring Clean Your Way to Association Success

Celebrate spring by organizing your office. De-cluttering and refreshing your workspace improves motivation and efficiency. Take a minute to check out your office for “curb appeal.” Does it say, “A professional accomplishes things here”? If not, follow these steps to solve the problem. Organize Your Office in 5 Minutes • See which pens work and which are taking up drawer space. Also, ditch bent paper clips, loose staples, etc. • Return borrowed items with a polite “Thank you.” • Pitch […]

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Association Marketing Plan Basics

When creating a marketing plan, many Associations miss the opportunity to clearly differentiate between a strategy and the other, necessary plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics. A well-defined marketing plan with a clear strategy is vital for an organization. An excessively diverse, reactionary, and scattered strategy known as the “kitchen sink” approach […]

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