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7 Tips for Running Successful Association Meetings

So, you’re in charge of planning and running association meetings. Congratulations! That’s like being the captain of a boat, but instead of navigating the high seas, you’re navigating a sea of opinions and agendas. We don’t envy you, but maybe these tips can ensure a fruitful and pleasant experience for all who attend: 1.     Set a clear purpose and agenda. Before planning any meeting, it is important to define the purpose and agenda of the meeting. What topics will be […]

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Association Marketing Plan Basics

When creating a marketing plan, many Associations miss the opportunity to clearly differentiate between a strategy and the other, necessary plan components. “Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. However, “strategy” is often misused to refer to a mission, goals, objectives, and tactics. A well-defined marketing plan with a clear strategy is vital for an organization. An excessively diverse, reactionary, and scattered strategy known as the “kitchen sink” approach […]

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3 Ways to Generate Non-Dues Revenue

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: Social Media Advertising Your social media followers are a coveted group for vendors and suppliers. So why not use promoted or sponsored posts to generate extra revenue? Download the guide, Using Technology to Streamline Non-Dues Revenue, to get 10 ideas. Online Member Directory Advertising Connecting buyers and suppliers is a nobrainer. […]

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Some Ways to Keep Up at Work

For associations, extra time is scarce. Learn how to make the most of your day by following these simple tips: Keyboard Shortcuts Learn keyboard shortcuts for the computer programs you use regularly. The time you save will really add up. Internet Time Limit how many times a day you check social media, news, etc. Otherwise, leave them alone (seriously). Check out the Association Operations Toolkit for ideas to improve efficiency at your organization. The Black Hole of Email Schedule specific […]

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Why Member Exit Surveys are a Must

One thing you can always count on is change. While it is necessary to focus your attention on attracting new association members, it is important to know why existing members choose to leave. Sometimes it is just a life change like a relocation, but what if members leave because of a lack of open-mindedness in your organization, or because they stopped feeling valued? There could be any number of reasons why one decides to exit, and you should make it […]

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7 Association Programming Strategies Proven to Drive Member Engagement

Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved Member Engagement, explores different tactics that can increase member engagement. In this installment, we dive into programming strategies used by associations with strong member engagement rates. In yearly surveys, over half of respondents reported that their year-over-year engagement rates increased. Of the respondents indicating increased engagement, 11% attributed the improvement to new or updated programming. How they did it: Programming Increased focus on program promotion Updated / improved new-member onboarding […]

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Why Member Engagement No Longer Means Face-to-Face

Your members don’t need to attend all your events to be engaged. It’s time for associations of every size to walk away from 20th-century rules and fully embrace online marketing. Here’s one of five proven tactics to increase member engagement through online interaction and websites. Use Storytelling to Drive Digital Engagement Content is critical for engaging members and prospects, so don’t overlook the power of storytelling. Start with a member success story with a storyline that typically goes like this: […]

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Ideas for Generating Non-Dues Revenue

Did you know that, on average, 50% of association revenue is generated from non-dues sources? We know how important non-dues revenue for associations, so we’ve published a guide with ten ways associations can increase their non-dues revenue using technology they probably already have. It’s called Using Technology to Streamline Non-Dues Revenue. Here’s a look at two of the concepts in the new guide: SPONSORED VIDEO/PODCAST Videos and podcasts are extremely popular as both provide an informative and entertaining platform to share […]

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Is it Time to Refresh Your Value Proposition?

If you’ve invested in discovering your association’s VP (value proposition), and it’s been around for two or more years, you may feel like it’s time to put new life into it – to verify that your message is still relevant and that your organization delivers on the value you promote. GrowthZone AMS offers a comprehensive suite of productivity tools that allow association pros to do more in less time. Member needs and your organization’s strengths can change over time. Here […]

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One Builder Association’s Journey to an Affordable AMS

THE CHALLENGE When Laurie Lourie came on board as Executive Vice President of the York Builders Association in York, Pennsylvania, she brought 22 years of association experience and a keen eye for continuous improvement. She knew that a dues-based organization had to have cost-efficient systems to provide members with valuable programs and services. How to choose the right AMS Software  Laurie identified costly inefficiencies at the builders association, including separate systems for managing programs, accounting, and member data. With limited […]

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22 Lessons for Association Team Leaders

Kyle Sexton explains how professional staff of associations get more done with less. How do they do it? Leverage: Leverage man-power by adding volunteers Leverage investments by aligning with sponsors Leverage assets by rebuilding the membership model This means teamwork, of course. They say a team isn’t defined by their ability to work together, but their trust in each other. High-functioning organizations have balanced accountability systems with high levels of trust among the team. Having served with a high-functioning team for […]

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3 Tips to Generate Sponsor Revenue on Your Association Website

How associations and chambers can use their website to generate non-dues revenue.

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