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There is a short window of opportunity to engage new members. If we do not reach them while the window is open, it snaps shut, forever. Most new members join with high hopes. They are curious to see what their membership will do for them because they do not specifically know what it will do for them, yet. They want to learn more because they want assurance they did not make a mistake in joining. During the first few days […]

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra, Software Advice, and GetApp. Our product has been featured across various flagship reports released in 2024, a testament to the value we continue to deliver to our users. Check out our incredible badges: Capterra Association Management Shortlist Membership Management Software Advice Association Management FrontRunners Membership Management FrontRunners GetApp Association Management Category Leaders “GrowthZone […]

December is an ideal time for associations to post regularly on social media. Social feeds will be crowded with consumer-targeted advertising, so member-based organizations have the opportunity to stand out with useful and meaningful content. On the other hand, it’s the time of year when many association social media managers take time off. Plan ahead for days out of the office with these holiday and event ideas for your December posts:   MONTHLY: Toy Safety Month Bingo Month   WEEKLY: […]

Employee evaluations don’t have to be unpleasant. In fact, the process is the ideal opportunity to boost employees’ empowerment and work together to find common ground. It’s imperative to stay as positive as possible during the process. It’s not helpful to spend time telling an employee what they have done wrong for the past year. After all, it should be a conversation, not a speech. This can be a challenge if the association employee needs to make major improvements. In […]

It’s a critical time in the association membership landscape and the future is in your hands. Adults age 18-34 (a.k.a. Millennials) account for 1/3 of American workers and are the largest share of the US workforce. Effective communication is essential to engaging them with your association. #Communications  Millennials want to hear from you. But they also want to seek out information independently. Keep your association website updated! According to 75% of survey respondents, the biggest turnoff is information that has not […]

New-member onboarding is crucial for associations. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Association new-member onboarding and first-year renewal processes work hand-in-hand and should be a 12+ month program (at a minimum). Take a look at the steps for the first three months: Day 1-7 Send welcome email. Mail new-member packet. Call the member to say, “Welcome to the association.”. Day 14-21 Email instructions on how to access member […]

Association industry vernacular defines member onboarding as a process through which new members move from being organizational outsiders to becoming organizational insiders. Translation? Onboarding is a party and your association is the host. Consider the following two scenarios: In one scenario, you’ve recently met a new acquaintance and invite them to your party. When they arrive, you don’t greet them, you don’t point them to the buffet, you fail to introduce them to other guests, and when it ends, not […]

A powerful AMS delivers ROI by seamlessly integrating with core processes to save costs, generate revenue, and maximize capacity.

A successful association social media strategy doesn’t have to be a challenge. Simply follow the formula to navigate your way to an effective social media presence. The #1 Social Media Rule: Post things that are interesting, informative, and relevant to your members. See the rest of the formula along with post ideas for each category in the Association Social Media Survival Kit: Quick & Clever Social Media Posts. The Social Media Success Formula: Only 10% of your posts should be […]

When it comes to finding a conference speaker, associations work with a limited (if any) budget. The challenge, though, is that a talented speaker is a key to increasing attendance and engaging members. Get more tips to engage members with our on-demand webinar: Engaging the Disengaged Member with Shari Pash. Of course, there is an abundance of professional speakers available at a wide range of prices. But, when looking for an interesting, inexpensive presenter, a little creativity can go a […]

This third and final installment of the blog series, “Where to Begin Your Association’s AMS Search” provides a critical checklist for evaluating the vendor’s proposal. When narrowing down your search for association management software, the most important step is to ensure you understand what you are getting and what it will cost. Read Part 1 of the blog series to get an understanding of what features are available Before finalizing your agreement with the software provider, get a solid understanding of […]

Speed networking is an accelerated way for members to network and build community.