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Simple Membership Calculations: Member Acquisition Cost

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

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The ROI of Smarter Association Management Software: Engagement Beyond Dues

Investing in a smarter AMS will support and strengthen your organization in your routine operations and far beyond. While maintaining daily tasks is a must, there are many other ways an AMS can extend your reach to members and grow your association. Some of these include tools to support digital advertising, fundraising, an online store, and sponsorship management that can revitalize your association’s work. A smarter AMS sysyem will help you engage members beyond dues and support you in implementing […]

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Consider Hiring an Association Intern to Extend Your Staff

Adding an intern to your team is a great way to extend the reach of your full-time staff. Interns can help with projects your regular staff might not otherwise be able to tackle. Do some research and consider how having a student (or even an adult wanting a career change) join your staff can give your association an added boost in productivity. Fresh Perspective: Having access to enthusiastic young students can bring a fresh perspective.  If your organization has less than […]

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Content Ideas for Associations Who Blog

There are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers. When blogging: Be Helpful, Instructional, Compelling, Interesting, and Entertaining Answer questions that your audience is asking Take a boring topic and write the article as you ask yourself the 5 Ws (who, what, where, when, and why) Use real facts, numbers, and data Be aware of the challenges […]

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Simple Membership Calculations: Member Lifetime Value

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

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Simple Membership Calculations: Average Membership Tenure

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

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In-Person and Digital Association Engagement Strategy

COVID-19 changed everything. Associations and chambers should continue to provide value to members online. Be a resource. Now is an ideal time to continue positioning your association or chamber as an expert and drive greater awareness of your organization and its mission. How to Make Sure Emails Get Through to Your Members 4 Tips for Successful Association Email Campaigns Shift to webinars and online conferences. Keep your members informed by sending updates on how your association or chamber will continue […]

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How to Start Your Association’s Search for a New AMS

When the time comes to update your association management software (AMS) and adopt a more cutting-edge solution, the biggest challenge is often where to begin. The first step to making an informed purchasing decision is understanding what various vendors offer. Determining what is available, the cost, and the deliverables are key. To make an accurate comparison, gather the following information: Get referrals and input from other associations like yours Ask what system they use, what they like, and what features […]

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Simple Membership Calculations: Renewal Rate

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

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3 Ways to Generate Non-Dues Revenue

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: Social Media Advertising Your social media followers are a coveted group for vendors and suppliers. So why not use promoted or sponsored posts to generate extra revenue? Download the guide, Using Technology to Streamline Non-Dues Revenue, to get 10 ideas. Online Member Directory Advertising Connecting buyers and suppliers is a nobrainer. […]

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Interesting Trends in 2022 Real Estate Association Survey Results

Real estate association professionals across the U.S. and Canada look at their organizations’ inner workings when they reply to GrowthZone’s annual association survey.  This year, over half of real estate association pros aren’t confident their members understand the value of the association. However, 72% said overall engagement with members improved or was better year over year. Get the complete 2022 real estate association survey results report to see how your association compares:   Annual association operating budgets Membership growth and retention […]

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Simple Membership Calculations:
Lapse Rate

Engaged members will renew their contracts and recruit colleagues who help you grow and work towards your mission.

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