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We hope you’re learning and growing from your peers, as we share how they are using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. This is the third in the Striving for Success series of blog posts featuring excerpts from our 2022 Chamber Success Competition entries. Many of our users share that they are enjoying the GrowthZone solution’s event management capabilities. Entry responses to the Success Competition relating to event management included: “Before ChamberMaster, our Chamber […]

by Frank Kenny What I’ve Discovered Through 12 years of Facilitating Board Retreats & Strategic Planning: All chambers are sitting on gold mines. They all have huge potential. They just do not realize it. Let me share with you some of the strengths of your chamber and this industry. You have a virtual monopoly in your area. There is usually just one chamber in a community or area. Chambers have a business model with recurring revenue. Just over the last […]

The Striving for Success blog series features entries from our 2022 Chamber Success Competition. We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases member engagement. The following highlights responses relating to streamlined processes from using GrowthZone. “We have streamlined processes and increased staff connection. Having everything […]

by Frank Kenny Let me share a quick story with you. When I was interviewing for the Executive Director job at my chamber, an influential board member took me aside and said, “Look, we’re just a small, poor chamber and we cannot afford to pay you what you’re worth and you’d be better off just finding another job.” This was hard for me to hear because I loved my community and really wanted to work for my local Chamber of […]

When you spend a lot of time and money preparing for an in-person event for education, fundraising, networking, or membership building, the last thing you want is an empty room. Get more out of your event marketing with this guide: Before, During & After: The How-To Guide to Successful Event Promotions. To start event planning off on the right track, follow these steps: Make Registration Easy Define Your Purpose Target Your Audience Define the Benefits of Attending. People love to procrastinate and […]

This is the first in the Striving for Success series of blog posts featuring excerpts from our 2022 Chamber Success Competition entries. We hope you enjoy (and can relate to) hearing from our customers and how they are reaping the benefits of using GrowthZone’s software solutions to grow member value, increase productivity, and boost revenue. In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member […]

Our annual survey of association professionals reports repeatedly that a common concern is the increased pressure to recruit young members. The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. How do you take advantage of this demographic shift to attract young professionals to your association? Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings. If you’re of the TL;DR (“Too Long; […]

“GrowthZone was a solution we could use all day long, which is what we were looking for. For any association, if you’re looking for a change, you should check out GrowthZone. It’s made a huge difference in our association life.” Sandy Carroll, Chief Executive Officer Berkshire County Board of REALTORS® Pittsfield, MA We asked our customers what they liked best about GrowthZone Real Estate Edition. Among those, was Sandy Carroll from the Berkshire County Board of REALTORS®. Sandy was eager […]

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries were submitted to the competition, which is now in its 37th year. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes. “Chambers of commerce create community impact, more so now than ever before,” said ACCE President […]

GrowthZone congratulates all of the 2022 Association of Chamber of Commerce Executives (ACCE)’s Chamber of the Year award winners. We are especially excited to recognize 2 of the 4 winners as they use our software! Congratulations to the following winners in their respective categories: Category One Mason City Chamber of Commerce Mason City, Iowa Category Two Henry County Chamber of Commerce McDonough, Georgia “GrowthZone was proud to be in the ACCE Conference audience to witness the award announcement,” said Lisa […]

Frank Kenny Guest Blog: What are you doing at your chamber that is unique or different?

Developing a plan for communications is an integral key to retaining new members. Statistics show that keeping a current association member costs 7X less than obtaining a new member AND first-year members have the worst renewal rates. So, when it comes to new-member onboarding, time spent now is time (and money) saved in the future. Creating a system for communicating with and engaging new members increases efficiency and improves retention. Hook (and keep) your new members’ interest by implementing the […]