“The greatest asset our country has is not oil or gold,
but the minds of our young people.” – Irving Fradkin
This generation is sure to determine the future of associations, making the participation of young professionals critical to the vitality and longevity of member-based organizations. So how do you take advantage of this demographic shift to attract young professionals to your association?
Myths & Facts:
Myth: Millennials are “Generation Me,” the self-centered generation.
Fact: Nothing can be further from the truth. Young professionals volunteer more than any previous generation. A recent survey showed that 47% of Millennials had volunteered in the past month.
Myth: Young professionals are not willing to join or take an active role in an association.
Fact: They’re willing, but participation needs to be a win-win; it must benefit others as well as benefit them personally. In order for survival, associations must learn to reach young professionals and adapt to their culture.
- Younger generations care about causes and want to be involved
- Focus on what you can do to help young professionals succeed
- Stay in tune with issues they are facing
- Provide a path to leadership
- Don’t delay recognition
Engaging with young professionals is important because they are energizing, creative, and innovative. They delight in making positive systemic and organizational change.
Which begs the question: Can you afford not to engage them?