Content Ideas for Associations Who Blog

Blog Content Ideas for Associations imageThere are simple things to keep in mind that can make all the difference in whether a blog post gains traction. Utilizing these three concepts will help increase your association’s blog followers.

When blogging:

Be Helpful, Instructional, Compelling, Interesting, and Entertaining

  • Answer questions that your audience is asking
  • Take a boring topic and write the article as you ask yourself the 5 Ws (who, what, where, when, and why)
  • Use real facts, numbers, and data
  • Be aware of the challenges your association is facing and address those topics
  • Share real-life examples

Be Accurate and Credible

  • Do your research and present authentic information
  • Trust is earned, so prove yourself
  • Site sources of information


Be Timely AND Timeless

Work to find a balance between in the moment and advice for the ages. For timely posts, focus on news, trends, and issues. For timeless content (a.k.a. evergreen posts) include topics and information that will still resonate with people, even if they land on your post months after it was published.
By focusing on one tactic every time you blog, you will soon be utilizing a range of blogging techniques that will benefit your organization.

Write Well. Edit. Proof.

  • Watch for and avoid grammar, spelling, and punctuation errors
  • Proofread, then proofread it again
  • Have someone else read the blog post and provide edits

Get the guide to help your blog stand out & scream, “Read Me!” »


SEE ALSO: How to Write Association Blog Posts for Maximum Results

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