In this article, we will provide guidance on how to write a mission statement for an association.
What is a mission statement?
A mission statement is a declaration of an organization’s purpose, goals, and values. It is a fundamental document that guides and inspires all of its actions and decisions.
Why should an association write a mission statement?
An association’s mission statement provides direction and clarity to its members, stakeholders, and the public about its purpose. It is crucial for promoting your organization’s image, identity, and relevance in its respective field.
Here’s how to write a mission statement for your association.
Step 1: Define the association’s purpose.
The first step in crafting a mission statement for your association is to define its purpose. Ask yourself: what does our association aim to achieve? What are our primary objectives? What are the underlying values that guide our actions? For example, a professional association for architects might aim to advance the architecture profession by providing education, advocacy, and networking opportunities for its members.
Step 2: Identify the target audience.
The next step is to identify the target audience of your mission statement. Who is the statement aimed at? Is it the association’s members, potential members, or the public at large? The target audience will influence the tone and language of your statement. For example, if your mission statement is aimed at potential members, it may need to focus more on the benefits of membership and the association’s value proposition.
Step 3: Keep it concise.
A mission statement should be concise and easy to understand. Ideally, it should be no longer than one or two sentences. For example, the mission statement of the American Medical Association is “to promote the art and science of medicine and the betterment of public health.”
Step 4: Make it inspiring and aspirational.
Your association’s mission statement should be inspiring and aspirational. It should communicate a sense of purpose and a vision for the future. It should motivate members and stakeholders to work toward the association’s goals. For example, the mission statement of the National Education Association is “to advocate for education professionals and to unite our members and the nation to fulfill the promise of public education to prepare every student to succeed in a diverse and interdependent world.”
Step 5: Get input from members and stakeholders.
Finally, it is essential to get input from members and stakeholders when crafting your mission statement. Consult with your association’s leadership, members, and other stakeholders to ensure the statement accurately reflects your organization’s purpose and values. This input can help ensure buy-in and support for the statement from your members and stakeholders.
Ten association mission statement examples:
1. American Medical Association: “To promote the art and science of medicine and the betterment of public health.”
2. American Nurses Association: “To advance the nursing profession by fostering high standards of nursing practice, promoting the rights of nurses in the workplace, projecting a positive and realistic view of nursing, and by lobbying the Congress and regulatory agencies on health care issues affecting nurses and the public.”
3. National Association of Realtors: “To help its members become more profitable and successful while promoting and protecting the real estate industry.”
4. American Bar Association: “To serve equally our members, our profession, and the public by defending liberty and delivering justice as the national representative of the legal profession.”
5. American Dental Association: “To advance the dental profession and promote the oral health of the public through education, research, and advocacy.”
6. National Restaurant Association: “To represent, educate and promote a rapidly growing industry that is comprised of 1 million restaurant and foodservice outlets employing 15.3 million people.”
7. National Association of Manufacturers: “To shape a legislative and regulatory environment that fosters innovation, productivity, and competitiveness; to promote the continued success of the U.S. manufacturing sector; and to increase understanding of the vital role that manufacturing plays in the U.S. economy.”
8. American Institute of Architects: “To improve the built environment and promote public awareness and appreciation of architecture.”
9. National Association of Broadcasters: “To advocate on behalf of America’s free, local radio and television stations and broadcast networks before Congress, the Federal Communications Commission and the courts; to promote the growth and prosperity of America’s broadcast industry; and to foster excellence in journalism through ongoing training and education.”
10. National Association of Social Workers: “To promote the professional development of social workers, establish and maintain professional standards, and advance sound social policies that enhance the well-being of individuals, families, and communities.”