When a new member joins your organization, an email welcoming them should be your top priority. It’s an effective and efficient way to reinforce their decision to join.
It’s important to note that a Welcome Email should NOT be a quick, generic email that you send simply for the sake of checking it off your to-do list.
If that’s how you’ve been rolling, you need to change your approach – like now. Sending a Welcome Email to new members is an enormously valuable opportunity that only happens once. Don’t pass it up.
Important Fact: A welcome email is categorized as a ‘triggered’ email (learn more about triggered emails in The Power of The Welcome Email). Triggered emails get 3x the open rate and have 135% higher click-through rates than business-as-usual emails. They occur at an early stage in the member relationship before email fatigue sets in.
The Power of the Welcome Email guide explains the key to:
- Crafting an effective subject line
- Avoiding spam filters
- Keeping the messaging authentic
Introducing your organization and establishing credibility is a strategy that will pay off in the long run. A Welcome Email is an excellent way to get your association’s relationship with a new member off on the right foot right from the start.