Overview
With their business quickly growing, Brand Builders Group came to GrowthZone in search of a way to streamline and improve their member experience. Before GrowthZone, their courses were hosted on one platform, their events on another, and their community on yet another. They were looking for a way to consolidate the 3 pillars of their membership into one centralized community platform for their members and their team alike.
Brand Builders Group’s challenge:
They needed a better way to scale their member experience that would get rid of the need to use multiple platforms.
GrowthZone’s solution:
A branded, custom configured platform that integrated with their CRM to provide a personalized single-login experience for all members.
The Approach
“We met with the GrowthZone team and we were shocked by how closely our 2 companies align,” says Tyler Madden, Director of Digital Experience for Brand Builders Group.
GrowthZone Community Platform has enabled Brand Builders Group to create a completely white-labeled and custom configured membership platform. This eliminated the friction they previously had in their member experience.
They also needed a way to respond to consumer demands for on-the-go access to their membership. By launching their own branded app with GrowthZone Community Platform, they have been able to do this by providing members with 24/7 mobile access to their content and community.
Launching their community and app with GrowthZone has allowed them to phase out their multi-platform experience for something fully branded, cohesive, and scalable. They have been able to streamline their team’s efforts, which has led to an increase in member engagement.