Success Story: Push Notifications to Promote Local Business
Maury the App is a first-of-its-kind mobile application that not only gives members access to the chamber’s website, it also provides a way for them to promote their businesses by allowing retailers to send out push notifications to alert shoppers of deals and encourage shopping local.
Using iBeacon Technology, Maury the App uses a phone’s location to determine which push notifications to send. For example, if someone is walking around the downtown area and passes a participating retailer, they will receive a message on their phone with an exclusive promotion. Message examples may include: “Welcome to Bleu 32! Enjoy a free beverage from our vintage Frigidaire with any purchase!” or “Finish off your prom style with 15% off any jewelry purchase at Lace and Company” or “Ah, the lovely smell of savings! Get 10% off all candles today only!”
Maury the App has positively impacted the community, chamber, and members. The app itself has even become a recruitment tool for the chamber, with businesses joining just to take advantage of the opportunity. It provides a cost-effective marketing strategy to members who are mostly small businesses with small marketing budgets. They appreciate the simplicity with little to no maintenance required. New businesses love it because it helps put them on the map.