Bonita Springs-Estero REALTORS®
Bonita Springs, FL
Meighan Harris, Chief Executive Officer
“We’ve seen great results with GrowthZone, and we’ve hardly scratched the surface of what this platform can do. I look forward to a long relationship with GrowthZone. They make it so easy.”
With over 1,000 REALTOR® members and more than 160 members from affiliated industries, Bonita Springs-Estero REALTORS® is a thriving organization that prides itself on building strong professional business relationships.
Monthly events and a packed schedule of weekly education programs mean timely communication and accurate analytics are of the utmost importance. Without them, member satisfaction is very much at risk.
Among the challenges facing the Bonita Springs-Estero REALTORS® team of five was the lack of a streamlined Association Management System that would allow them to efficiently communicate with members using one singular platform.
With its outdated AMS, the team needed to use multiple programs such as Constant Contact for emails and Survey Monkey for member surveys. This required manual – and often redundant – data entry. And generating reports? That ended up being a cumbersome process requiring multiple clicks and resulting in great frustration.
Seeking an easy and user-friendly solution, Bonita Springs-Estero REALTORS® found GrowthZone. Not only did GrowthZone save the organization nearly $500 per month, it gave the team a robust platform that allowed a lot of the day-to-day operation to be automated, freeing up the staff for other things.
“GrowthZone automated our billing processing and allowed for easy tracking and analytics on our email blasts, registrations and more,” said Bonita Springs-Estero REALTORS® CEO, Meighan Harris. “Everything is so intuitive.”
As with any new software migration, there were initial fears around data integrity and whether or not the platform would live up to expectations.
“Implementing new software can be intimidating,” said Harris. “But GrowthZone has been very responsive and provides amazing customer service. In fact, I felt comfortable enough to attend a conference out of the office during our onboarding because I knew we were in good hands.”
Since implementation, Bonita Springs-Estero REALTORS® has seen greater efficiency and accuracy in its day-to-day operations. They have seen a smoother state and national split process with eCommerce payments along with a quick response from their NRDS integration when adding a new member.
In addition, member feedback has been positive. “Our members love the look and feel of everything,” added Harris. “They also love the app and how easy it is to register for events. Membership participation in our association has gone up considerably.”
TOP 3 BENEFITS
According to CEO Meighan Harris, here are the top three benefits of GrowthZone:
- Reporting – “Generating reports is so easy. The Board of Directors loves it because they see everything at a glance with easy-to-read, visually enticing infographics.”
- Events Module – “Everything feeds to our website to give our members more content. It’s seamless, visual, and makes it easy to register.”
- Projects & Tasks – “I can assign tasks to the team with ease, and I get real-time updates. It really helps with accountability.”