Case Study: Carrollwood Area Business Association

Carrollwood Area Business Association
Tampa, FL
Melissa Marison, Director of Operations

The Carrollwood Area Business Association (CABA) was approaching a deadline. With two employees and 500 members, they had 30 days to make a change from their existing software provider, or renew a lengthy contract. Their provider’s inability to provide an affordable responsive website, lack of a mobile app, and clunky back end system was the driving force in exploring better options.

The provider wanted to charge them for a responsive website. Eventually, they conceded and provided it at no charge. However, the site they provided required an extended knowledge of HTML for the content to look right on a mobile device. Director of Operations, Melissa Marison, said “It just never worked seamlessly and was downright embarrassing from a viewer standpoint.”

CABA looked at many alternatives for website development and maintenance; they even considered having one of their members design a new site. They ultimately decided that would require too much intervention and could get expensive. They began evaluating membership management software companies including GrowthZone.“

I found GrowthZone to be one of the more “available” businesses to discuss our needs,” she said. “We were in a major time crunch, and GrowthZone said they could make it happen. This was such a MAJOR change for us – and they gave me confidence that several of the other companies didn’t.”

According to Melissa, CABA made the decision to go with GrowthZone based on cost, mobile capability, ease of use, and willingness to help.

“GrowthZone has brought us to a new level of member exposure with the enhanced profiles and the mobile capability. We LOVE THE APP – and we love the true mobile responsiveness of the website. Our staff does not need to be developer level to work the back end,” Melissa shared.

Their favorite features? Enhanced Member Profiles, the InfoHub, and the Event Management Tool. “Our membership has really taken to the feeds in the back end. The GrowthZone InfoHub makes it easy for even inept users to navigate. It has been fun to watch,” she said.

According to Marison: “I have been extremely happy with GrowthZone and the new features we can provide to our Members. The support has been awesome on all other aspects; I was thrilled the team did what they committed to and got us up and running within 30 days.”

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GrowthZone is a true partner to us, so we feel kind of like a family with them. We feel like they are truly and honestly invested in our success—which means that they are invested in the success of our businesses…and that is something that’s going to keep us with GrowthZone for a very long time.

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Danah Abarr
Executive Director - South Lake Union Chamber of Commerce

“I look forward to working with GrowthZone for years to come (never thought I would ever say that about an AMS).”

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Chris Studebaker
CEO, REALTOR® Association of the Fox Valley

“We are a small staff, and the GrowthZone platform allows us to do more in less time, so now we can exceed the expectations of our chapters and individual members.”

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Matt Levine
Association Management Consultant, American Subcontractors Association

“GrowthZone customer service is excellent. They were with us every step during the transition to a new payment processing system.”

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Angela Hubbard
Executive Director, NARI Metro DC

It makes keeping track of our membership and events a breeze! Everything is posted in real time, and it’s so much easier than working from a spreadsheet! And it syncs with our website, giving users an easy way to find our members, events and job openings.

Tiffany Brightwell
Tiffany Brightwell
President - ABC (Associated Builders & Contractors) North Alabama Chapter
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