Case Study: Home Builders Association of Fayetteville

Home Builders Association of Fayetteville
Fayetteville, NC
Natalie Fryer, Executive Officer

Veteran association professional, Natalie Fryer of the Home Builders Association of Fayetteville, recognized their 400-member organization had outgrown their existing association management software. What was state-of-the-art in 2007 was now simply outdated.

The HBA wanted a web-based solution. They initially selected a vendor who ended up not meeting their needs. They were so excited to make the change that they didn’t realize until after the fact that the provider really wasn’t speaking their language. After 14 months and substantial expense, their attorney finally prevailed and they were released from the contract.

The HBA began the process of looking for a new solution. Natalie was familiar with GrowthZone AMS from NAHB conferences, so she checked with other Executive Officers about their experiences. “GrowthZone had great reviews, the price was right, and they knew our language,” she commented. Additionally, a fully functioning WMS upload feature was particularly appealing to them after their previous experience.

“The fact that you only have to make a change once and it replicates across the system, along with the WMS upload button have made the biggest difference for us,” Natalie shared.

In addition, the system has made a big difference in communication. “Emails are so easy and I can track them,” she said.

When asked what she would tell other organizations about GrowthZone AMS, she responded, “I’d tell them if their members are asking for change, consider watching some of the GrowthZone training videos to get an idea of what the software offers. Plus, they have great customer service, so you actually get what you pay for.”

Her favorite thing about GrowthZone? “I love the Event Management module.”

You guys have been totally awesome. I love the product and the customer service is top notch.

Shana Vazquez-Hernandez
Shana Vazquez-Hernandez
MN Retailers Association

The customer service support is superb and the software is much easier to learn than our previous CRM. I wholeheartedly would recommend this product to any chamber or business association. It’s worth the investment.

Malcom Jones
Malcolm Jones
Marketing & Administrative Manager - Metropolitan Business League

It makes keeping track of our membership and events a breeze! Everything is posted in real time, and it’s so much easier than working from a spreadsheet! And it syncs with our website, giving users an easy way to find our members, events and job openings.

Tiffany Brightwell
Tiffany Brightwell
President - ABC (Associated Builders & Contractors) North Alabama Chapter

Just spoke with Melissa on the phone about reporting/statistics and once again, you guys are great! Always always friendly, knowledgeable and helpful – thanks so much!

Giselle Mahoney
Giselle Mahoney
Tech Collective
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