GrowthZone Research Report
Association Operations Benchmark Report
Benchmark your association's operations against 195 peers
Every association leader manages the same tension: more demands than hours, more priorities than budget allows. We surveyed 195 executive directors, finance leads, and membership staff to see where budget and staff time actually go. The results challenge common assumptions about spending, staffing, and where the biggest returns sit. Download the report to see how your association compares.
What's Inside the Report
- Where budget and staff time really go across events, sponsorship, and membership operations
- Technology spend benchmarks by operating budget size
- Why sponsorship drives the most revenue per dollar invested, yet gets the least resources
- Why three in four associations still run core functions on spreadsheets, and it's not about cost
- Four steps association leaders are taking now to close the gap