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Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

Member & the Message Webinar

ON-DEMAND: The Member and the Message with Melynn Sight

It’s time to get comfortable with your organization’s talking points. Join GrowthZone and engagement expert, Melynn Sight for the on-demand webinar, “The Member and the Message” to learn how to communicate consistent, relevant, and simple messaging to your members. Key takeaways from the session: Actual examples of how membership leaders can deliver memorable messages about the value of their organizations. A set of questions and a framework to follow instead of starting with a blank sheet of paper. A thought […]

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Email marketing automation for associations and chambers of commerce

ON-DEMAND: “New Members in Your Inbox” with Kyle Sexton

The statistics prove it. Leveraging email automation improves member recruitment and retention rates. Author and international speaker Kyle Sexton discusses how to get “New Members in Your Inbox.” Takeaways: • How to implement a successful automated, email marketing campaign • Best practices for membership marketing • Effective email timing and sequences • and more

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Framework for Success

Builder Associations: A Framework for Success Guide

When members find themselves struggling in a tough economy, a crisis, or facing major policy changes that affect their business, your builder association can demonstrate leadership by helping members look beyond a short-term bump in the road. This guide for builder associations is loaded with tips and strategies you can implement immediately to assist, strengthen, and grow your membership. Chapters in the guide include: Builder Associations Can Offer Great Support Targeting Every Generation Communicate Your Association’s Value Social Media Strategy […]

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Golf Tournaments for Chambers and Associations

Running a Golf Tournament Amid COVID-19

Tips for Teeing Up a Low-Touch Golf Event: Golf tournaments and events are a huge source of non-dues revenue for associations and chambers. That’s why we’ve assembled a multitude of tips for putting on a low-touch golf event — including a section with links to how-tos specific to ChamberMaster and GrowthZone software users. The practical tips in this golf guide include: Marketing the Event Online Registration The Check-In Process On the course Meals/Banquet Awards & Prizes

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Corkboard with Mask Signs

Fun COVID Mask Signs for Associations & Chambers

  A collection of fun signs for chambers of commerce, associations, and their members. Download and print on letter-size paper to keep COVID mask requirements lighthearted.

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webinar presenter on computer screen

ON DEMAND: Energizing Virtual Events with Amanda Kaiser

Online meetings don’t have to be awkward or dull. Join membership expert, Amanda Kaiser for this on-demand “show-and-tell” demonstrating how to energize participants during virtual events. In this fun, interactive presentation, see how to host engaging meetings on interactive platforms such as Zoom. Learn how to: – host meetings for anywhere from 13–300 participants. – leverage break-out rooms for attendee collaboration – cultivate productive agendas – and more.

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Selling Association Membership Screen

ON-DEMAND: 8 Ways to Leverage Personality Traits to Sell Memberships

  From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”

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Member-Facing Articles for Associations

White-Labeled Articles to Use Now

Member-facing content for your blog, newsletters, and website. Think about the time it takes to develop value-added content for your members – researching, writing, editing, proofreading, and designing – it can be daunting. It’s why we created a kit of four white-labeled articles you can send to your members courtesy of your association. It’s bundled together as a “Professional Success Kit.” You can use the professionally-written articles as a bundle, individually, or as inspiration for materials you develop yourself. The […]

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Reinventing Membership Sales

ON-DEMAND: Reinventing Membership Sales with Jim Mathis

Ideal for ALL Membership Pros! Jim Matthis explains how to stop selling memberships and start selling value. The presentation is for ALL association or chamber staff. Anyone who interacts with members or prospects on any level will benefit, regardless of their job title or organization size.   Learn how to: Communicate value by differentiating between benefits and features. Alleviate “dinosaur” practices and policies. Improve the effectiveness of cold calls. Identify benefits valued by members and prospects. Design and implement a […]

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Write Like an Association Rockstar

Melynn Sight ON-DEMAND: Write Like a Rockstar – Part 2

  Didn’t attend Part 1? No worries. Part 2 is a stand-alone, equally valuable presentation. In Part 1 of Write Like a Rockstar, Melynn Sight shared the necessary mindset and approach to adopt for “rockstar-level” writing. In Part 2, she She shares proven practices to: Use an organized system to create relevant content for members Work within a set of rules to help you consider how (and how often) to communicate. Avoid saying the same message over and over by […]

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post-covid membership plan

How to Thrive During and After a Pandemic

Recovery tips for a COVID-19 World. As communities begin to open up, will associations return to business as usual? Or will they see it as a chance to innovate? GrowthZone has compiled a thought-provoking strategic planning resource for your membership organization to use as you develop your own COVID-19 recovery plan. Topics Include: Reassess Your Value Proposition End the One-Size-Fits-All Membership Innovate Your Events Be the Voice of Your Community And more! The Recovery Kit for associations is continually being updated […]

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Association Crisis Communications Strategies

Melynn Sight ON-DEMAND: Crisis Communications

 ADDITIONAL RESOURCES Get the slide deck » COVID-19 Resources for Associations and Chambers »   Are you ready to love your member management software? Contact us to schedule a no-obligation product demo now. 800-825-9171, option 1 Get a Demo Crisis Communication Strategies for Associations Strengthen Your Membership with Proactive Crisis Communication Strategies When a crisis hits, communicating with members is critical. Providing information that is relevant and doesn’t waste their time is an opportunity to share key messaging, gain […]

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