Knowledge Library

How does your chamber compare? See what over 500 chamber pros had to say.  Frank Kenny digs deep into the 2022 Chamber Industry Survey Results and discusses recommendations, ideas, and tips related to what you and your peers had to say about: – Operating budgets – Value propositions – Innovation/new services – Reinstatement strategies And a LOT more!

Every year, the Chamber Survey Results report is our most downloaded document for chamber of commerce professionals. Read the 2022 report to see how your chamber compares: Membership growth, retention, and engagement Value proposition Non-dues revenue sources The report also provides comments, advice, and common lessons learned from hundreds of chamber professionals.

We’re so excited to share this all-new e-book featuring 5 replicable, chamber-facilitated professional development programs for women. It showcases innovative, replicable, programs and event ideas designed to support, celebrate and advance women’s role in the workplace.

Why Non-Dues Revenue Matters: Gone are the days when associations could rely on membership dues alone to maintain operations. These days, 45% of their revenue is generated from non-dues sources. That said, we’ve assembled the top ten ways to increase your association’s non-dues revenue using technology you probably already have. Read our free guide, Using Technology to Streamline Non-Dues Revenue, and gain insight on the latest ways to boost your bottom line, including: What is (and isn’t) working for other […]

What is the difference between an investor and a member? Find out the answer from “Members vs. Investors”, an on-demand webinar with author and international speaker Kyle Sexton In this webinar, Kyle walks us through a finely tuned system for determining who is a member and who is an investor. He also reveals the triggers that generate excitement for partnering with your chamber or association. An author and award-winning association and chamber strategist, Kyle is an authority on membership development […]

Members say today’s virtual conferences are missing one key element. Networking! Amanda Kaiser and Matchbox Virtual Media recently teamed up with a group of association professionals to develop new networking strategies for virtual and in-person events. Take a look as Amanda shares what worked (and what didn’t). Takeaways: Adding the right networking opportunities to improve the value of your virtual and in-person events. Methods to tamp down your member’s networking anxiety (and your own). Get a behind-the-scenes peek at the […]

Shari joins the GrowthZone team, discussing how to reignite volunteer leadership and development. She also explains how to streamline volunteer recruitment using opportunity profiles. Takeaways: Understand what volunteering looks like in today’s environment Identify the best matches for volunteer sustainability Using volunteer development as a member engagement tool

Young Professionals are an elusive bunch. This set of tip sheets will help your association recruit and engage them. The tip sheet bundle includes: 10 Reasons to Join an Association: The Perks of Association Membership for Young Professionals 8 Engaging Event Ideas: Fun Ideas for 20-Somethings 6-Step Plan for Recruiting: How Associations can Successfully Build a Young Professional Member Base  

In this webinar, Cathi Hight discusses strategies to “re-recruit” dropped members with a win-back campaign. Cathi explains: ✭ The forgotten lifecycle of membership ✭ How to overcome “re-recruitment” challenges ✭ Elements of successful win-back campaigns ✭ The 4-step process to launch a targeted campaign

Melynn Sight explains how to take a fresh look at your organization’s value proposition and evaluate if you’re effectively communicating your value to your members. The session encourages participants to consider: ✭ Are you known for something that gets your members’ attention? ✭ Do they know what your Breakthrough Value is? ✭ Does your brand need a reboot? Get ready to question everything, to set your organization apart, and to make your members know you for something specific and unique.

The GrowthZone team recently reviewed every submission from 6 years of the Chamber Innovation Competition. The result? A micro e-book showcasing 5 workforce development events and programs to prepare students for professional success. It features innovative, replicable, niche-specific programs and event ideas designed to help build the workforce pipeline and provide a launchpad for post-secondary success.

We “know” our members and co-workers, but often struggle to understand the cultural nuances of dealing with people of different cultural backgrounds, religions, languages, sexual orientations, socioeconomic status, and more. Diversity expert Jessica Pettitt of Good Enough Now explains how to increase your comfort in interacting with people who are “not the same” as you are. TAKEAWAYS: ✭ Clarifying cultural differences to better function in a diverse organization ✭ Understanding how we can help ourselves respect each other ✭ Addressing […]