Ideal for ALL Membership Pros!
Jim Matthis explains how to stop selling memberships and start selling value.
The presentation is for ALL association or chamber staff. Anyone who interacts with members or prospects on any level will benefit, regardless of their job title or organization size.
Learn how to:
- Communicate value by differentiating between benefits and features.
- Alleviate “dinosaur” practices and policies.
- Improve the effectiveness of cold calls.
- Identify benefits valued by members and prospects.
- Design and implement a reinvention action plan.
- And more.