Knowledge Library

COVID-19 has changed everything… And that’s posing a pretty big challenge for everyone – including associations. GrowthZone’s free resource guide for association professionals provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. The guide offers quick tips, as well as deep dives into topics such as: Building trust through content marketing Conducting member surveys Selling memberships online Video conferencing from home Using Snapchat, TikTok, and LinkedIn Get the free resource […]

You are what you write. From social media posts to emails – how and what you write represents your organization, and is key to articulating member value. Melynn Sight’s online writing workshop explores new writing tools and updated rules to help you navigate your organization’s communications in today’s climate.

How does your real estate association compare to others? The report contains specific strategies used by successful real estate associations to increase engagement rates, data on associations’ position on public policy advocacy, and predictions for consolidation of real estate associations. The report also highlights: What association pros think their members say about their association What association pros would like to see their organizations achieve Frequency of increasing dues Crisis communications plan preparedness Employee turnover rates and more!

Promote your association with our association-themed coloring book. Or use it yourself to enjoy the relaxing and popular hobby of coloring. This free download includes a coloring book-styled version of our popular Why Join an Association infographic. Get the fun Association Coloring Book now.

The world has changed. Has your association? There’s no reason to continue to play by 20th-century rules. Your members no longer need to show up to all your events to be engaged. Face-to-face meetings still have great value, but they aren’t the only way to build commitment and a sense of belonging. Our guide for associations, Why Member Engagement No Longer Means Face-to-Face, highlights several of the trends and tactics associations should be using to drive participation and engagement in the […]

Increase member engagement AND keep spirits high! Quote Notes for Associations, is a collection of sharable member-friendly quotes that inspire and motivate. It includes several strategically-selected motivational quotes that can be used in blog articles, newsletters, and across all social media platforms. This printable piece is also designed to be the perfect addition to your office space.

How Does Your Association Compare to Others? This year’s survey results report includes up-to-date member statistics and insightful feedback from association professionals across the U.S. and Canada. Some of this year’s topics include: Association industry consolidation Crisis communications plans Dues increase frequency Employee turnover Legislative advocacy positioning Successful engagement methods Top retention programs and more!

Looking to get your association board “on board” with new association software? Use this blueprint to craft a presentation justifying the association management software investment and help the board understand the large-scale benefits of new association technology. With some planning, you can successfully get the board to recognize the value of intangible or indirect benefits of the best association software.

  In this webinar presentation, “Unlocking the Secrets of Member Engagement,” Amanda Kaiser shares: How members of small to large organizations become engaged The specific value members need, based on their membership stage How members articulate the barriers to engagement

Admit it, sometimes you sit down at the computer to make a social media post for your association and your mind goes blank. Well, you’re in luck. We’ve assembled 30 (yes, thirty!) quick and easy ideas to help you get over your writer’s block. They’re all right here in our handy infographic for associations and the ideas are organized by topic to make it easy. Bookmark it, print it out, or make it your screensaver — the tips are sure to save […]

It’s time to rethink new-member onboarding Onboarding new-members involves more than simply following a checklist — getting off on the right foot with your newest members is critical for strong engagement and retention To help, we’ve published a new guide, Avoiding the Pitfalls of the New-Member Onboarding Process. It’s packed with the 10 best practices for successful new-member onboarding. Are you ready to create a culture within your organization that embraces a strong onboarding process? Read the free guide now.

Grab some coffee and enjoy this fast-paced, Q&A webinar with Melynn Sight and the GrowthZone team. We looked at the 2020 Association Industry Survey Results and saw what your industry colleagues said about: Their most effective member-engagement tactics Association staff turnover rates Top association programs for successful member retention Association members’ opinions of association. Plus a LOT more!