Knowledge Library

Promoting your organization’s programs and events is time-consuming and expensive work. Whether you have a comprehensive team or are a department of one, it’s hard to get beyond your audience and reach new people. Join GrowthZone and nonprofit marketing expert Beth Brodovsky as we discuss highly effective communication tools that will improve your marketing reach. You’ll learn how to: – Identify great candidates for ambassadors to share your story – Choose what types of tools to provide – Decide what […]

Show the benefits of membership to your toughest prospects. We took the top six reasons to join a chamber and created a fun infographic designed for you to use to help you convince prospects to join your chamber. Want to put it to the test? Download the FREE infographic, Why Join a Chamber, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list […]

Often new members get stuck. They may read, listen, and watch, but they never start to participate in events, networking, or in our online communities. It’s frustrating, because more members participating means more energy in your organization. Member engagement strategist, Amanda Lea Kaiser, shares key insights from her new book “Elevating Engagement: Uncommon Strategies for Creating Thriving Member Communities”. See these participation strategies in action and leave with a bunch of ideas you can try with your members tomorrow! Presentation […]

Research shows that by catching your new members’ attention within the first three days to three weeks of joining, you’ve got a much better chance of getting them on the path to lifelong engagement. Join GrowthZone and Amanda Lea Kaiser, author and member engagement strategist, as we reveal the critical go and no/go decisions new members make at this stage of the member journey: See the many no and low-cost solutions to early member engagement. Learn the keys to gaining […]

Get our new-member onboarding and touchpoint schedule for associations. Onboarding is more than simply sending out a welcome packet and adding the new member to your association’s email list — it’s a strategic process. Our free informative New-Member Onboarding Checklist and Schedule walks you through an effective onboarding plan and schedule that will result in higher retention and engagement.

This is a bad day with technology: You can’t find a file you need. You delete a file you need. You can’t open a file you need. You forget the password to get to a file you need. The file you need is on a website that won’t load. This is a good day with technology: Your Nerdy Best Friend teaches you ten-minute fixes for these issues and more!  Author Beth Z is a technology therapist with solutions to […]

Don’t just build it and forget it; update your association’s website to make it rock. In theory, websites are built to attract visitors, convert leads, and delight those who visit with rich, relevant content, right? So why are so many association websites merely electronic brochures? If your bounce rate is high, your conversion rates low, and your traffic flat, it might be time to update your site to become a thought-leadership resource instead. It’s a fact that as websites are […]

Every association needs a clear, well-written mission statement to capture, in a few succinct sentences, the essence of its goals and the philosophies underlying them, as well as the steps necessary to succeed. Read our ebook with 5 steps for writing an effective association mission statement to create a mission statement that’s uniquely yours.  

Browse our knowledge base library of Chamber of Commerce articles, webinars, ultra-informative white papers, and more.

Show the benefits of membership to your toughest prospects. We took the top six reasons to join an association and created a fun infographic designed for you to use to help you convince prospects to join your association. Want to put it to the test? Download the FREE infographic, Why Join an Association, and start using it as your go-to recruitment tool: Post it on your website Use it in your sales presentations Or simply email it to your prospect list

44 low-cost (and free) ideas to reduce employee turnover and improve morale. Employee dissatisfaction and turnover have a major impact on associations. Losing good employees is disruptive, costs money, and impacts morale. But it’s preventable — or at least manageable — when you have a game plan. Download The Staffing Solutions Playbook, it’s packed with 44 low-cost (and no-cost) proven ideas to reduce employee turnover and improve morale. Get the Playbook, and you’ll learn: 21 ideas to boost morale and improve retention […]

It can seem overwhelming, and sometimes even impossible, to provide each member with a consistent and customized journey tailored to their specific needs. Watch this on-demand webinar to see how the Michigan West Coast Chamber of Commerce has maximized technology to provide truly remarkable experiences for new members, existing members, and sponsors. You’ll learn from proven strategies how to: • Create core processes • Establish clear accountability • Develop and customize project templates • Drive with data, and more! Whether […]