Knowledge Library

Browse our knowledge library of association industry articles, white papers, guides, infographics, and videos on a variety of important industry topics.

ON DEMAND: Energizing Virtual Events with Amanda Kaiser

Online meetings don’t have to be awkward or dull. Join membership expert, Amanda Kaiser for this on-demand “show-and-tell” demonstrating how to energize participants during virtual events. In this fun, interactive presentation, see how to host engaging meetings on interactive platforms such as Zoom. Learn how to: – host meetings for anywhere from 13–300 participants. – leverage break-out rooms for attendee collaboration – cultivate productive agendas – and more.

ON-DEMAND: Cybersecurity Tips for Membership Organizations with Brian Haney

Working from home is a popular benefit for employees, but it’s even more popular with hackers. The work-from-home mobilization has amplified cybersecurity risks for organizations AND their employees. Cybercriminals recognize the opportunity provided by the shift to a largely remote workforce and have exploited the resulting chaos. Association liability and risk expert, Brian Haney, CAE explains practical steps to keep both your home and your organization cyber resilient. Brian discusses: The current state of cybersecurity in light of COVID-19 Cyber […]

How to Select an Association Credit Card Processing Company

When it comes to credit card processing for associations, there are many factors to consider. But, like any service, the credit card processing company you choose should be efficient, accurate, and affordable. Check out the best “apples-to-apples” comparison guide, “How to Select an Association Credit Card Processor“. It includes tips and checklists to use when researching options. Use this information to ensure your organization is getting the whole picture when it comes to the “small print.”

ON-DEMAND: 8 Ways to Leverage Personality Traits to Sell Memberships

From the lobby to the C-suite, every association employee plays a role in new-member recruitment. Author and reinvention pro, Jim Matthis explains how to leverage individual personality traits to get association staff comfortable wearing their “sales hat.”

White-Labeled Articles to Use Now

Member-facing content for your blog, newsletters, and website. Think about the time it takes to develop value-added content for your members – researching, writing, editing, proofreading, and designing – it can be daunting. It’s why we created a kit of four white-labeled articles you can send to your members courtesy of your association. It’s bundled together as a “Professional Success Kit.” You can use the professionally-written articles as a bundle, individually, or as inspiration for materials you develop yourself. The […]

To Blog or Not to Blog is Not a Question

Blog like you mean it. Here’s the deal. Quality blog posts drive web traffic. And increased web traffic improves your search engine ranking – which in turn creates more awareness about your association. Improving the readability of your association’s blog doesn’t have to be an overwhelming project. Begin your journey from good to great association blogging with just a few simple techniques. Download “How to Write an Association Blog People Will Read” to see how to make your association’s blog stand out and scream, […]

ON-DEMAND: Strategic Pivots for Resilient Membership Organizations with Kyle Sexton

Ideal for associations and chambers of any type or size. Kyle discusses tactics of association leaders who pivot successfully, the correlation between building value and converting offers, strategies for relating to members, and more.

Melynn Sight ON-DEMAND: Write Like a Rockstar – Part 2

Didn’t attend Part 1? No worries. Part 2 is a stand-alone, equally valuable presentation. In Part 1 of Write Like a Rockstar, Melynn Sight shared the necessary mindset and approach to adopt for “rockstar-level” writing. In Part 2, she She shares proven practices to: Use an organized system to create relevant content for members Work within a set of rules to help you consider how (and how often) to communicate. Avoid saying the same message over and over by […]

How to Thrive During and After a Pandemic

Recovery tips for a COVID-19 World. As communities begin to open up, will associations return to business as usual? Or will they see it as a chance to innovate? GrowthZone has compiled a thought-provoking strategic planning resource for your membership organization to use as you develop your own COVID-19 recovery plan. Topics Include: Reassess Your Value Proposition End the One-Size-Fits-All Membership Innovate Your Events Be the Voice of Your Community And more! The Recovery Kit for associations is continually being updated […]

Association Crisis Communications Strategies

Melynn Sight ON-DEMAND: Crisis Communications

ADDITIONAL RESOURCES Get the slide deck » COVID-19 Resources for Associations and Chambers » Are you ready to love your member management software? Contact us to schedule a no-obligation product demo now. 800-825-9171, option 1 Get a Demo Crisis Communication Strategies for Associations Strengthen Your Membership with Proactive Crisis Communication Strategies When a crisis hits, communicating with members is critical. Providing information that is relevant and doesn’t waste their time is an opportunity to share key messaging, gain […]

From In-Person to Digital Engagement

COVID-19 has changed everything… And that’s posing a pretty big challenge for everyone – including associations. GrowthZone’s free resource guide for association professionals provides a wealth of tips and how-tos for navigating and embracing the shift from in-person engagement to digital engagement. The guide offers quick tips, as well as deep dives into topics such as: Building trust through content marketing Conducting member surveys Selling memberships online Video conferencing from home Using Snapchat, TikTok, and LinkedIn Get the free resource […]

Melynn Sight ON-DEMAND: Write Like a Rockstar

You are what you write. From social media posts to emails – how and what you write represents your organization, and is key to articulating member value. Melynn Sight’s online writing workshop explores new writing tools and updated rules to help you navigate your organization’s communications in today’s climate.