In GrowthZone’s recent association survey, we asked respondents what they think is the next major trend for the association industry. The most predicted association trend was “Increased pressure to recruit young professionals.”
So, the question is, “How can associations get young professionals to engage?
Our 8-point guide, The Power of Young Professionals, tackles the challenge of engaging, recruiting, and retaining 20-somethings.
Whether it’s Millennials, Generation Y, or Gen Z, it’s time for associations to adapt to the changing membership landscape.
In order to survive, it’s time for associations to abandon the status quo and try something new.