The top three strategies consistently utilized by growing associations:
- They keep fresh and relevant content in front of prospects and members.
- They provide value by offering incentives to new/renewing members as well as advocate on behalf of members and prospects.
- They maintain an engaged, open-minded, performance-oriented Board of Directors.
Some specific tactics include:
- Blogging regularly: 25% of growing associations report actively blogging vs. 18% of those reporting no growth.
- Offering incentives: 55% of growing organizations offer membership incentives whereas only 44% of those reporting no growth offer incentives.
- Strong Board of Directors: Growing associations rate their board of directors an average of 4.02 out of 5 stars for performance vs. the 76-star rating non-growing associations give their board of directors.
