3 Strategies Consistently Used by Growing Associations - GrowthZone

The top three strategies consistently utilized by growing associations:

1. They keep fresh and relevant content in front of prospects and members.
2. They provide value by offering incentives to new/renewing members as well as advocate on behalf of members and prospects.
3. They maintain an engaged, open-minded, performance-oriented Board of Directors.

Some specific tactics include:

• Blogging regularly: 25% of growing associations report actively blogging vs. 18% of those reporting no growth.
• Offering incentives: 55% of growing organizations offer membership incentives whereas only 44% of those reporting no growth offer incentives.
• Strong Board of Directors: Growing associations rate their board of directors an average of 4.02 out of 5 stars for performance vs. the 76-star rating non-growing associations give their board of directors.